A match made in heaven: White Label Dating and Bauer Media Group’s long-standing partnership thrives

Berkshire, 14th April 2021: Bauer Media Group has worked in partnership with White Label Dating for over 16 successful years – and counting – to power and promote high converting dating sites.

Running a significant number of national and regional dating sites with award-winning software provider White Label Dating, subscription rates across Bauer’s dating sites are significantly higher than the dating platform’s average. The high quality traffic resulting from the media group’s trusted brands and on-air advertising is the reason for this.

White Label Dating sees building relationships with industry-leading media partners, such as Bauer, as a key part of its strategy to ensure the White Label Dating database is continually topped up with highly engaged, high quality members who are pivotal in increasing on-site engagement, and in turn, enhancing ROI for all of the white label’s other affiliates.


 Adele Simpson, Performance Marketing Director at Bauer Media Group said, ‘By ‎bringing together our complementary skills and experience, we are not only helping each other ‎to achieve sustained business growth, but also supporting people of society on their ‎journey towards finding meaningful connections online.

Through regular strategy meetings and formidable account management, offered free of charge by White Label Dating, our partnership is growing from strength to strength. We can deliver more when we work together.”


Commenting on the thriving partnership, Sebastian Hall, Head of White Label Dating said, “Our partnership with Bauer ensures that the member database which sits at the heart of our business remains highly engaged. It helps us to provide the best performing dating platforms globally, ensuring that all of our partners increase revenue and enhance profits

“Our other established UK media partnerships include Wireless Group and Global Radio.”



To learn more about White Label Dating, contact  [email protected].

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