White Label Dating® gold partner, Kevin Gibbons, has recently launched an online ad campaign for his WeLoveDates brand. Kevin tells us about the campaign and offers his advice on how to get the best return from video advertising.
Back in June our Social Media Manager, Liz, spoke about the importance of social media in our brand strategy for WeLoveDates. Since then, we’ve been very busy integrating our social campaigns by continuing to build up our following and engagement on Twitter, alongside our community of Facebook fans.
Our big project this summer has been the launch of an ad campaign on our YouTube channel. The advert is integrated with our other social channels and we hope it will help us increase engagement among our digital audiences. The results so far are really promising!
If video advertising fits with your brand’s identity, we’d highly recommend exploring it as part of your digital strategy. Knowing where to start can be hard though, so we’ve listed a few nuggets of advice to help you on your way…
1. Have a clear goal
In our case, we wanted to get across the fact that we have a wide selection of niche sites. As with any marketing campaign, you need to know how to measure it in order to judge whether it’s been a success or not. Think about what you want to achieve, whether that’s brand awareness, direct action (member sign-ups), social shares etc. Your goal can then feed into your campaign when the creative is started
2. Take time on the storyboard
The storyboard does exactly what is says, it give you the chance to tell your brand’s story. That means your message needs to be clear and focused. It takes time to get it right, so make sure you get feedback early on in the storyboarding and voiceover process, so that you can refine and find the right tone of voice before the creative production starts.
3. Start small with targeting
To borrow a quote from John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. In the world of digital marketing and analytics attribution, hopefully you won’t have that problem. But if you start off too broadly with TV advertising or digital video media buying, the chances are you will. Try and measure as closely as you can so that you can pinpoint where your best results are coming from.
Check out the ad. We hope you enjoy it!
If you’re looking for advice on a new ad campaign, contact the partner team to discuss how to get started.