David Cliff was White Label Dating® partner number one, joining the network back in 2005. As White Label Dating has grown, David has grown with us. He now supports over 200 sites across the globe.

With an established career in sales and marketing, as well being a radio newsreader, David joined the White Label Dating network while exploring ways to make an additional income to sit alongside his day job. A year after launching his first dating site with White Label Dating, David left his day job to work on Senior Dating Agency Ltd full-time.

Launch and expansion

David’s first site with White Label Dating was, a niche dating site launched to help the over 50s connect. The site was a huge success upon its launch in 2007 and has continued to grow, with revenue increasing by 50% in the last 6 months.

In 2011, David was one of several partners selected to spearhead White Label Dating’s expansion into Australia, with a brief to replicate his successful portfolio of Mature UK and South African sites in the territory. David’s aim was to create and run the most successful mature dating business in Australia.

Never one to turn down a challenge, David leapt at the chance. With an already established over-50s network in the UK, David put his existing knowledge into practice and with the help of his White Label Dating partner manager, successfully launched his mature sites on the Australian network, including the SeniorDatingAgency and OlderDatingAgency brands. David now runs five sites on the Australian network.

The numbers is still one of the top performing sites on the White Label Dating network and continues to expand. By working closely with his White Label Dating® partner manager, David was able increase site revenue by 50% in the last six months. David currently has eight sites in his Australian portfolio and is currently dominating the Australian Mature market. According to Hitwise Australia, David’s sites have been the primary reason for a 150% year-on-year growth in their Senior Dating Category in Australia.

Our take

It’s been great watching David’s growth with White Label Dating. His dedication and hard work has really paid off and his statistics speak for themselves. We have a lot to thank him for, especially his instrumental contribution to our Australian expansion back in 2011. The brand helped boost Australian membership by 2500% in only two years.