Valentine’s Day at

Valentine’s Day is one of the biggest days in the online dating calendar. So, as flowers, balloons and other affectionately gifted treats flood HQ, we’ve taken a moment to outline exactly what cupid’s seasonal arrow means for your dating business!

The facts:

  • 61.8% of people celebrate Valentine’s Day. (That’s a whole 40% of the online population ready for you to target!)
  •  In 2012, a massive 1 in 5 people found love online.
  • 53% of women will break up with their partners if they don’t receive a gift this Valentine’s Day… Meaning that you could still see a peak in traffic, post-Valentine’s Day.
  • Valentine’s Day spending this year is forecast to hit $13.9 billion.

The typical rise in traffic that see around 14th February is growing year on year. On this day in 2012, the platform saw an impressive 43% increase in registrations (vs. 14th Feb, 2011).

To help you capitalise on attracting as many singles as possible to your online dating space on the most romantic day of the year, the Comms team have been sending an amazing discount offer to all members, to encourage them to upgrade. Valid across all membership packages on all networks, this offer will run until 17th February, helping us connect singletons during the pre and post Valentine’s period. What’s more, tonight we’ll be offering all basic members a chance to read their messages for free between 6pm and 8pm, giving all those singletons a Valentine’s boost!

Watch this space for an update on how well your Valentine’s Day campaigns performed, and just how many people you struck with cupid’s arrow this February 14th.

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