Staying up to date with the latest trends and technology is crucial if you want to achieve success with your digital marketing campaigns. We’ve put together a list of useful tools that we think could support your existing digital marketing strategies.
Data, Insights & Blogs
Econsultancy – The free blog is a great place to find out about the latest news and changes in the digital world. Lots of good quality digital resources are also available to subscribers.
Smart Insights – An excellent resource on all things digital. There is a free blog and some additional content is available for those who register.
Search
Google Trends – Demonstrates trends in search over time in Google. Trends can be identified by search term, location and date range and more information can be accessed by using the “explore in depth” option from the homepage. A free tool and no Google account is required to search.
Keyword Planner – A useful keyword research tool that is part of the Google PPC system. It tells you the volume of searches within Google for particular search terms and shows search variations. Keyword planner also shows various PPC specific data, like suggested big cost, but it can also be used for SEO purposes. It requires a Google Adwords account (free), however no budget spend is required.
PageRank Checker – A free tool to look up the Google PageRank for any particular website or page. PageRank is a measure of the quantity and quality of links to a website however its use is now limited for SEO purposes.
Social Media
Klout – Klout is a free tool that gives social media accounts a score out of 100 to judge their level of influence. It also suggests content that may be of interest to your social audience and allows you to post and schedule this content.
Hootsuite – Hootsuite is a social media management tool that allows you to manage multiple social media platforms from one interface. It also provides functionality like scheduling and team task assignment. There is a free version, a low cost version and an ‘enterprise’ edition for larger teams.
WordPress – A very effective Content Management System. It is the downloadable version of the free open source blogging platform.
Mailchimp – Low cost and highly versatile Email Service Provider (ESP) that also offers a free version if you have a limited size email list. They also have a range of free email research and email templates that anyone can use.
Responsive Email Design Guidelines – Another great free resource from Campaign Monitor that gives guidelines on how to build email templates that will adjust to different size screens. Read more about the importance of responsive sites here.
Mobile
Mobile Phone Emulator – A really useful tool which allows you to simulate what your website will look like on various movie devices for free.
mobiThinking – Excellent resources and blog on all things mobile.
Analytics
Google Analytics Tracking Code Builder and Spreadsheet – Builds tracking code that can be added to links in any channel to allow you to track them effectively in Google Analytics. You can also use this Google Docs version to build and track multiple URL’s over time.
Google Analytics Help Centre – A detailed guide to the Google Analytics platform.
If you have any questions about these tools or would like more help with digital marketing, get in touch with the partner team today.