Top social media marketing tools

Social media trends are constantly changing and there are a number of tools available to help you increase the efficiency with which you manage your social media campaigns and maximise engagement.

Here’s a rundown of the most popular tools that you should be using as part of your marketing strategy:


Klear is a social media analytics and intelligence platform that analyses social network profiles on Twitter, Facebook, LinkedIn and Instagram accounts to help you make a decision about whether or not to follow them.

Klear can help you understand your followers, analyse their levels of engagement and see their most popular tweets. The tool is free to use, with a paid option that gives you access to extended features.


Qwitter lets you see how many users have unfollowed you on Twitter by sending you a weekly update. It may seem a bit depressing but is a great way of keeping track of your followers and judging whether what you’re posting about is relevant for your audience.


Tweriod is a free tool that analyses the tweets of you and your followers to work out when you are most active. You can use the data Tweriod provides to ensure you tweet at times when your audience are most active, making sure that your tweets are the most visible they can be and have a bigger impact.


Hootsuite is a social media platform that allows you to keep track of your social media platforms. It links your accounts so that you can work on them all in one dashboard and allows you to schedule posts and manage your accounts without having to log in to each channel individually. This makes it easy to compose, analyse and compare all in one go.

Twitter Audit

Twitter Audit is a tool that allows you to see whether your Twitter followers are real or fake. This is a good way to tell if someone with lots of followers has acquired these legitimately or purchased their followers.

Using these tools will help you gain insight into the best times of day to post, which posts are the most popular and which have the most interaction. Social media can be a powerful marketing channel. With the help of these tools, you can gain further insight into your audience and their preferences to ensure that your posts are effective at reaching and engaging with your target audience.

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