In case you hadn’t realised, the Easter Bank Holiday is just three weeks away!
Start preparing your campaigns now if you haven’t already; the White Label Dating® team are on hand to tell you how. We have some great news about mobile payments too…
WHY YOU SHOULD CREATE A SEASONAL MARKETING CALENDAR
Whether it’s a bank holiday weekend, Valentine’s Day, or Easter, we always see an uplift in the volume of traffic visiting the White Label Dating platform.
Partner Support Executive, Ben, recommends that as the Easter Bank Holiday approaches, now is a good time to create a seasonal marketing calendar. Take account of all holidays dotted throughout the year and prepare to optimise your campaigns accordingly, so you can take advantage of the increased traffic volume. After all,“Failing to prepare is preparing to fail.”
Remember that whilst we can expect to see an uplift in traffic over the Bank Holiday, different demographics may be online at different times. Take time to understand why your members choose to upgrade when they do and adapt your advertising campaigns to meet demand.
HOW TO CONVERT YOUR MOBILE TRAFFIC
Partner Manager, Alex, blogged about how to convert your mobile traffic this week.
Bringing together a collection of blogs from the White Label Dating team, Alex identified the importance of creating a seamless journey from mobile ad to mobile site to increase click-to-registration rates. He recommends that you:
- Create mobile specific ad campaigns to improve click-through rates.
- Regularly adjust bids by device to get the most from your mobile traffic.
- Create bespoke mobile landing pages to provide a seamless user experience.
UPDATE ON MOBILE PAYMENTS
We are pleased to be able to tell you that, as of yesterday, we are once more able to process SMS payments for all subscription packages under one year.
We’re proud to be able to offer members more ways to pay and hope to see revenues increase as a result!
THANKS FOR READING!
If you have any questions about the topics from today’s newsletter, please get in touch with the Partner team.
In the meantime, catch-up with us on Twitter.