All of the improvements that we’ve been making across the platforms have seen a great improvement in conversions. The most noticeable increase has been across the General network and in particular in the over 50s market.
In the last week alone, the conversion rate on the General network was double that of the Adult, with the 7 day conversion rate more than 278% higher. Not only are conversion considerably higher on the General network, but additional revenue through thepurchase of credits is currently 220% higher.
“General network currently has a 7 day conversion rate 278% higher than Adult. Revenue from credits is 220% higher”
EMAIL DRIVES REVENUE
Recent CRM activity across the network continues to show positive growth in the over 50s market. The latest Featured Member campaign saw resulting revenue 61.4% higher for members over 50 than those under 50. Conversion is also typically much higher in this market as this group of people have more disposable income.
“Revenue driven from CRM activity is 61.4% higher for the over 50s!”
THE OPPORTUNITY’S YOURS
If you don’t already have an over 50’s site, we would recommend speaking to your Partner Manager today to discuss the opportunities that this could present you with.
This could act as a nice addition to your portfolio and drive some welcome additional revenue.
B2B Marketing Manager
White Label Dating