As a partner, driving traffic to your site is critical – after all, it’s a numbers game – the more traffic that you can drive to the site, the higher the number of your basic sign-ups which then hopefully convert to paying members.
At our recent Partner Conference, we invited guest speakers to cover all aspects of marketing, from paid advertising through to brand building. The presentations went down a storm and as such, we thought that it would be helpful to upload a copy of these to the Partner Portal for you to access at your own leisure.
These include presentations from Luke McKend, head of the dating sector for Google who talked about PPC and the changing landscape of paid marketing. In addition Ashley Friedlein, CEO of eConsultancy spoke about building a brand and alternative methods of marketing. A copy of his presentation can be found on the portal.
We’re continuing to add valuable content to the portal to help you grow your sites. As a partner, these guidelines and advice documents (many of which are extensive eConsultancy guides) are free of charge to you and really should give you a good grounding from which to pull together an extensive marketing plan to take you to the next level.
If there are topics that you’d like to see covered that aren’t currently on the portal, please comment below so that we can look into this for you. Now go log in!