Continued Improvements To Your Platform

As many of you will be aware having attended the Partner Conference in October, we promised great things. As the quarter draws to a close, it gives us great pleasure to have delivered so many great improvements to the platforms and to have witnessed the positive effect that these have had on conversion rates.

Performance has improved drastically with the 7 day conversion rate over the platforms up by 22% in the last month alone and re-initials up by 139%, we wanted to recap on the developments and progress that has enabled this to happen.

Over the coming week, we’ll be summarising the great steps forwards that we’ve made together and sharing learnings that we’ve made along the way. So, let us begin…

“7 day conversion up 22%, re-initials up 139%|”


We recognise the importance of giving members the best possible experience on your sites to increase conversion from basic to full members and once full, to extend the length of their lifetime on the site.

One of the ways that we tackled this issues was with the introduction of a recommended members facility. Rather than depending purely on the members’ set search criteria, the intelligent recommendation engine highlights members similar to those that they’ve been looking at, winking and messaging. This goes a long way in tailoring the experience for each individual on the site. In the last 4 weeks, we have seen terminations across the platforms decrease by 9.9% as a result.

“Terminations down 9.9%”



Many of our partners are now accustomed to the Partner Portal which has become a critical tool for monitoring and improving the performance of their sites through the reporting that this offers. We would like to inform you that from this evening, the old admin system will be disabled and you’ll automatically be re-directed to thePortal. You will be able to access the Portal using your existing log in details.



InlineWe pride ourselves on having an account management team on hand to help with the smooth running of your site and to help plan the growth of your sites. If you have any questions, please feel free to give them a call on 01753 271280 where they’ll be happy to talk to you.

We’ll be sending further news and developments over the coming days but in the meanwhile, don’t forget that you can keep up to date with all of the latest news on ourblog and Twitter accounts (including the performance account which notifies you of maintenance to the platforms).

From all of the team at White Label Dating, we’d like to thank you for your continued support and look forward to many more future successes with you.

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating

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