White Label Dating partners with DateNite LLC to launch

March 2022, Berkshire: announces partnership with leading digital innovators, DateNite LLC, as they launch their first of many dating sites, HipHopHookups.

Award winning dating SaaS platform,, has proudly announced its partnership with leading digital innovators, DateNite LLC. In partnership with White Label Dating, the USA based digital company will offer a range of dating sites to millions of engaged users across a number of sports, music and news talk radio stations.

The first new dating site to be born from this partnership – – is available to users across the USA and aims to connect hip hop lovers with like minded singles. The site prides itself on letting members move their dating experience along at their own speed.

White Label Dating, the power-source behind thousands of dating sites worldwide, provides a modern dating experience across both mobile and desktop devices. All sites offer a number of leading dating features including video calling, video stories, video profiles, live streaming and more.

Jimmy Risk, CEO of DateNite LLC, commented, “It was important for us to work with a partner that understood us. Our chosen partner would need to provide an exciting product that would enhance the experience of online dating for our network’s listeners and allow us to niche dating sites to specific audiences. That’s exactly what White Label Dating was able to offer.

“The credible, experienced operator has exceeded all expectations to date. The Company goes to great lengths to ensure their dating niches offer a safe, modern dating experience.”

Ross Williams, CEO of White Label Dating, said: “We’re very excited to have DateNite LLC on board. Since doubling our USA network’s conversion rate by onboarding a new domestic payment processor in 2020, performance has continued to grow.

“Our decision to expand in the USA was a strategic one – it’s online dating’s biggest market so the opportunity arising from our partnership with the team at DateNite is huge for them and us alike. DateNite brings a new traffic source to the table – one that is currently untouched. We’re very excited to work closely with their team to grow and further monetise this network.”


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About White Label Dating

Launched in 2003, White Label Dating is a leading software as a service business that empowers brands, marketers and affiliates to power their own branded online dating sites. White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing.

Providing services for thousands of partners and with over 75 million registrations to date globally, White Label Dating operates across seven international territories including the UK, USA, Australia and South Africa.

White Label Dating is part of Venntro Media Group. Venntro is an alumni of the Tech City UK Future Fifty programme, a City A.M. Leap 100 company and was named one of LSE’s ‘1000 Companies to Inspire Britain’.

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