Using Influencers to market your dating sites

More than ever the use of influencers and celebrities is a viable marketing tool. According to industry experts; the influencer marketing industry nearly doubled in value between 2019 and 2021, growing from $6.5 billion to $12.8 billion.

AdobeStock_357310080With experts predicting that project influencer marketing will be a $15 billion market by the end of 2022.

“Influencer marketing is becoming a necessary component to a successful organic social media strategy. Users are more likely to trust a person they follow on social media than a brand, so brands that are creatively leveraging this tactic are the ones that are making waves.

Consumers have taken more initiative when researching products before buying in the past two years.

If they see one of their favourite influencers using your product on social media, they’re more likely to buy it. 

Find out what types of influencers your target market follows and put your brands in their hands. 

This year, we will see creators and influencers taking more control of the economy in their respective industries.

The creator economy is rapidly expanding, as more brands partner with influencers to stay relevant, build partnerships, and connect deeply with their audience.

White Label Dating is proud to announce a new partnership with Kerry Katona and fiancé Ryan Mahoney, launching their dating site Marnii. 

Marnii is a joint venture between the couple, who successfully secured love on another dating service in 2018. With the slogan ‘Match. Message. Meet Up. Maybe Marry?’ Marnii is perfect for people looking to get serious and find their happily ever after. 

The couple chose to relaunch Marnii with, following the site’s initial launch back in 2021, due to the alignment of their values, to help members find their happily ever now.

Marnii is launching this month on White Label Dating’s UK mainstream niche. Focused on supporting singles to find love and meaningful connections, this niche offers a number of leading dating features including video calling, video stories, live streaming and more.

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