Creating a good brand and developing a quality SEO strategy are essential components of building a successful online dating business.
Partner Manager at WhiteLabelDating.com, Richard Beaumont, shares his key pieces of advice for creating a profitable portfolio and we announce our Partner of the Month.
RICHARD’S TOP TIPS
THE IMPORTANCE OF SOCIAL MEDIA MARKETING
Social media marketing is one of the most effective ways to increase your reach when it’s done right – make sure you maximize its potential.
Whilst social channels can help you to attract new customers, they’re also a good opportunity to gain consumer trust and increase lifetime value.
BRAND VERSUS KEYWORD RICH DOMAINS
Unfortunately, there is no clear winner! A keyword rich domain could give you an advantage over your competitors in that it will allow you to achieve a search engine ranking faster, providing you have a solid SEO strategy in place that accounts for other influencing factors.
Likewise, building a brand and implementing a good SEO strategy without a keyword rich domain can be just as effective. A memorable brand will also give you better marketing opportunities and talkability.
BUILD YOUR PORTFOLIO
Relying on one site simply isn’t enough to build a successful dating business – even if you have a great domain.
Let’s say you launch a site in the UK. What happens when night falls? Your target audience go to sleep and your site stops generating revenue.
With that in mind, it’s vital that you cover all of the territories available to you, so that you’re generating revenue 24 hours a day. In addition, your portfolio should span different niches. When you have this solid foundation, you can place greater focus on conversions.
PARTNER OF THE MONTH
Huge congratulations to September’s Partner of the Month, Dennis Publishing!
The team behind Savage Hearts recently implemented a new social media strategy, with a focus on new and regular Facebook campaigns. This has led to an increase in initial cash of over a third!
This really does prove that social media marketing can be highly valuable.
THANKS FOR READING!
B2B PR & Marketing Exec.