Welcome to our May edition of Top Tips. Senior Partner Manager Gary Taylor shares his advice for improving your dating business, plus we announce who is WhiteLabelDating.com’s Partner of the Month…
GARY’S TOP TIPS
INTERNATIONALISE YOUR DATING SITE
Purchasing domain names and replicating your website in new markets can be easy. If you’re running a dating site in one country, make sure you push this out to all other English speaking territories that we support. It’s an easy way to gain more traffic by introducing new campaigns for new countries.
USE CAMPAIGN TRACKING
I think I’ve said this before in a newsletter, but it’s the most useful tool that partners should be using on a daily basis and a lot of partners don’t. You will be able to see what traffic source is converting, what advert, ad campaign, landing page, device and keywords are working – why would you want to use this data? The answer is easy – why spend money on campaigns, keywords, etc, that don’t deliver you paid subscribers!
TEST, TEST AND TEST AGAIN!
It’s the ongoing mantra here at WLD – If it’s a price point, landing page, ad campaign or a banner, make sure you test them. We have the tools in-house or the ability to use tools produced by Google (Google Experiments) that can get you the best results for your dating sites. Make the most of every hit on your homepage by getting a better click to registration rate, giving you more basic members. Make the most of every basic member by testing your price point – this can lead to a higher lifetime value, conversion rate and ultimately more revenue.
PARTNER OF THE MONTH
Congratulations to First Beat Media who is our Partner of the Month. The guys have grown their initial cash by 10% through rolling out trials on their top 5 sites, also rolling out cross registration across their entire portfolio. They have regular catch ups with their Partner Manager, who’s been impressed with the level of work the First Beat Media team put into their dating business. Well done guys!
THANKS FOR READING!
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Best regards,
Louisa Muhsin
B2B PR & Marketing Exec
WhiteLabelDating.com