Back in August we announced the launch of Video Stories across the White Label Dating platform. This exciting new feature gave members the opportunity to communicate more openly and to authentically share their true selves via video. Today we’re proud to share that we have reached 10 MILLION story views across our partners’ dating sites.
Since members started to upload content following the launch of this feature last year, the video upload rates have snowballed. As more and more high quality members are registering to dating sites since we entered peak season on Boxing Day, the number of video stories, and video profiles, has compounded!
What are video stories?
Video stories are short video clips that expire after 24 hours. Each video clip sits at the top of the member’s area on both desktop and mobile devices. They can be easily viewed by other members simply by clicking on a video.
A reminder of why we launched video stories
Stories are an increasingly sought-after tool for most social networking users and this is no different for daters using online dating sites – this is exactly why we’ve brought video stories to the White Label Dating platform. We want to empower members to share content more frequently, in a much more fun way.
Traditional dating profiles tend to only highlight a user’s most polished photos and can hide their unfiltered personalities. Using video stories, we’re helping members connect, engage and share within tolerant, inclusive communities that help people live their happily ever now.
What it means for our partners
With a staggering 10 million views coming from members’ story content, it’s safe to say that this feature has been a huge success. The boost in story content has significantly increased many key engagement metrics across the platform. This is proven to be positively correlated with increases in new paying subscribers for our partners. This means our partners’ sites will achieve more upgrades and their marketing campaigns will achieve a better ROI for the same amount of spend.
What’s next?
Now we’ve proved the huge popularity and demand for our video content features, we will very soon be gating this content to prompt further upgrades on our casual network. Keep your eyes peeled as upgrade rates are expected to soar!
For more information about video stories or any of our product features, contact us via email here.