TAMSIN’S TOP TIPS
1. Boost your click-through rate with landing page optimisation.
Even the smallest of changes can improve your click through rate (CTR). Try making changes to buttons, registration forms, member feeds, layout, or any other page element to achieve the highest possible CTR, maximising conversion rates. Partner Manager Richard gives some great advice on how to get started in this blog.
2. Monetise your members with cross-registration.
Cross-registration is a great way to monetise basic members who haven’t upgraded. It works by presenting a member with a banner promoting another site within your portfolio – our partners typically see a lot of success with this strategy. Speak to the Partner team about how to implement this.
3. Build a credible brand.
If your site has been featured in a magazine or on a TV programme, place a logo on your homepage and share the coverage across social media sites. Brand recognition builds trust, thus increasing conversions.
OUR PARTNER OF THE MONTH IS MIKE THOMAS!
Congratulations to Mike Thomas who is March’s Partner of the Month!
Mike joined the White Label Dating network from The Dating Studio in November 2013. Since then, his sites have seen adramatic increase in revenue, which Mike identified as being thanks to the higher conversion rate our platform offers.
Over the past two months, Mike increased advertising spend across Ad Networks and Google, as well asspending time on social media marketing with Twitter.
Thanks to his commitment to his dating business, Mike has seen a +94% increase in upgrades over the last two months and recently made dating his full time job!
Congratulations on your success so far Mike!
GOOGLE WEBINAR: REGISTER NOW
40% of traffic to the White Label Dating platform now comes from a mobile device. That means it’s essential that you’re on top of the latest mobile advertising trends, and are taking advantage of all the tools available to you.
On Thursday 20th March at 3.00pm GMT, we’re holding an exclusive Google webinar for White Label Dating partners on how to get the most from your mobile traffic.
THANKS FOR READING!
If you have any questions about anything from today’s newsletter, please don’t hesitate to get in touch with the Partner team.
Have a great weekend!