Partner Manager, Seb, reveals his top tips for growing your dating business and we unveil our Partner of the Month!
SEB’S TOP TIPS
Keep your campaigns fresh. Display and cross-sell banners should be updated regularly to avoid what’s known as ‘banner blindness’; this is when when ads reach the end of their lifecycle because they fail to stand out. The smallest change could make a big difference.
Optimise for mobile. According to research, 66% of the world’s population cannot function without their mobile phone. Almost 40% of registrations to sites using White Label Dating® services come from a mobile device. Make sure you set-up mobile cross-sell campaigns to take advantage of this and maximise conversions.
Test and track your campaigns. When analysing your traffic, it’s essential that you monitor traffic sources to determine which drive the most registrations and upgrades to your site. This will allow you to effectively optimise your campaigns and increase your ROI. You can do this using the Campaign Tracking tool in thePartner Portal.
For more advice from Seb, check out his recent blog post on how to scale up your marketing activity by setting micro-goals.
PARTNER OF THE MONTH: BAUER MEDIA
We are delighted to announce that May’s Partner of the Month is Bauer Media!
After implementing new designs true to their brands, Bauer also dedicated time to promoting their dating offering across social media channels, particularly Twitter.
As a result, one of the sites in their portfolio was the third best-performing site using White Label Dating services last week. This was thanks to a 30% increase in basic registrations and revenue growth following closely behind.
The team at Bauer work exceptionally closely with their Partner Manager, taking all advice on board to achieve great results.
Congratulations to the team at Bauer Media! Keep up the good work.
THANKS FOR READING!
If you have any questions about Seb’s top tips or how to can give your dating business a boost, get in touch.