Although we’ve reached the end of online dating’s busy season, it’s important to remember that there’s always another seasonal event around the corner.
Easter and Mother’s Day are important calendar events that provide you the opportunity to build an attention grabbing campaign to engage consumers.
Here are some tips on building a successful seasonal marketing campaign…
Create a tailored ad campaign
Reach out to single mums around Mother’s Day by creating a campaign to help them find their perfect match. Tailor your ad specifically towards women; highly targeted ads have a higher click through rate as they are tailored toward a specific group who are more likely to engage with the ad content.
Create Easter themed ad copy that fits with your brand’s tone of voice, for example “Forget the egg hunt, search for a date instead!”. Be creative but remember that it’s important to maintain consistency on all the marketing materials in your campaign.
Add seasonality to your landing pages
Update your landing pages with seasonal themes, colouring and imagery. By ensuring your landing pages are up to date you’re more likely to catch the consumer’s attention and increase your click through rate.
Ramp up your PPC spend and bid on popular seasonal keywords
Consumers will be bombarded with ads and marketing campaigns around busy periods. Make sure your ads reach the top of search rankings by bidding on popular seasonal keywords that you think consumers will be searching for.
These don’t necessarily have to be related to online dating, but by building popular search terms into your campaign, you will be increasing the visibility of your ads. For example, using words like ‘egg’ or ‘egg hunt’ around Easter will ensure that your ads are also seen by users who are not necessarily searching for online dating, but may be willing to give it a go after they’ve clicked on your ad.
Support all activity on social media
Don’t put all your eggs in one basket by only marketing through one channel. To increase the visibility of your campaign, schedule visually attractive and engaging posts on Twitter, Facebook and Instagram to support your existing marketing campaign.
Videos are quickly becoming the most useful tool available to marketers. Take advantage of this and create a short, attention grabbing video for your campaign that will entertain your audience while also getting across your campaign message clearly.