Over the last few months we’ve seen upgrade rates across our UK and international networks increase significantly as a result of daters’ confidence increasing, plus the roll-out of exciting new product developments across the White Label Dating platform.
Platform performance is through the roof
As the number of people going on dates continues to rise – through vaccination awareness and the use of enhanced online dating site features, such as ‘video calling’, ‘video profiles’ and ‘video stories’ – we’re proud to be working closely with our partners to help people confidently meet in person and find love again.
The Company behind WeLoveDates, one of our most established partners, has seen the volume of dating site members converting free memberships to paid subscriptions, on the same day that they join the dating site, increase significantly in recent months.
What has changed?
We’re confident that the impressive, sustained performance being seen across the platform is a result of our exciting new product releases. If you’ve missed any of these you can learn more about each of them below.
We improved the user experience for users registering on mobile
As part of our recent changes to the mobile UX, we’ve made sure that users can take action and start engaging even sooner than before.
Members can now add videos to their dating profiles
Members can upload unlimited 60 second long videos to their profile, straight from their computer or mobile phone.
We’ve reached one million views across our new video stories feature
The boost in story content has significantly increased engagement across the platform.
Members can now add their subscription to their mobile phone bill
We’ve partnered with Fonix to bring mobile carrier billing to the platform to ensure our partners can continue to improve their ROI.
What our partners have to say
Ben Hitchens, Founder of WeLoveDates.com commented, “We’re absolutely delighted with the continuing and sustained performance of the WhiteLabelDating.com platform and how it’s generating a return on the traffic we’re sending to our sites. We’ve never seen such a strong performance and the last few months have been absolutely fantastic.
“The boost in current volumes of available search traffic as people are confident to date again after lockdown, teamed with the introduction of a number of new niches and product enhancements from the WLD team, is filling us with huge confidence and excitement. The investment and quality of the new developments is a fitting testament to the team’s reputation as industry-leaders.
“We’ve seen massive conversion improvement across our portfolio and particularly in the UK and USA in recent months. We’ve always had a really strong relationship with Venntro Media Group and they continue to deliver on our valued partnership”.
To learn more about our recent product updates, click here.