Each year, as we enter online dating’s peak season on Boxing Day, White Label Dating’s partners get ready to take advantage of a huge, natural uplift in traffic volume – and traffic quality – as more singletons, with a higher propensity to pay, sign up to new dating sites for a ‘New Year, New Me’ approach. This year, despite the on-going pandemic, is no different. In fact, peak season performance so far has absolutely blown us away.
What we’ve seen so far
From Boxing Day through to New Years Eve, we’ve seen a huge increase of +47% in revenue coming from new, first-time subscribers to our partners dating sites, versus the rest of December. The quality of traffic signing up to our partners’ sites is fantastic! Versus the rest of December, since Boxing Day, members have been 30% more likely to upgrade from free memberships to paid subscriptions – and they’re willing to pay more money (which has contributed to the +47% growth in incoming revenue). This means that our partners are generating more revenue from the same levels of spend, as the high-quality incoming traffic at this time of year is more willing to spend money to find love and connections.
What happened last year?
Last year, our partners experienced +26% growth versus the same comparison period (Boxing Day to NYE), compared to this years +47% growth! That’s a whopping 80% increase in growth. If that isn’t testament to our partners’ landing page optimisations and our teams product optimisations throughout 2021 then I’m not sure what is!
Last week we shared our 2021 Year in Review to highlight our key changes and updates over the last 12 months – including many product releases and enhancements which have led to this incredible difference in peak season growth – you can check it out here.
What to do next
If you haven’t yet activated your campaigns and started reaping the rewards of the increased levels of traffic, and returns, that January brings – this is the sign you’ve been waiting for.
Don’t forget, we’re on hand to help you prepare and optimise your campaigns so you can generate the best ROI possible as we continue through peak season. Don’t leave it too late! Get in touch here.