Prepare for the “New Year, New Me” uplift in traffic

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With Christmas just around the corner, it’s time to start getting prepared for online dating’s peak season! Each year the online dating industry sees a huge, natural uplift in organic traffic from December 26th until the end of January.  It’s not just because singletons sign up to new dating sites for a “New Year, New Me” approach, but also because the Christmas and New Year period happens to lead to a high volume of splits.

Whether you’re running sites on our mainstream or casual networks, be ready for a huge spike in traffic! It’s essential that you start preparing your Christmas campaigns now to ensure that you are generating the highest possible returns from your acquisition efforts in the coming weeks.

We’re here to help

The White Label Dating team will be working up until the 24th and between Christmas and New Year to ensure you have everything you need to maximise campaign performance. If you would like some support in getting prepped, please don’t hesitate to reach out.

Don’t forget to check out our recent blog about how you can best prepare your campaigns for the festive season. 

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