Partner Manager Frazer Comley shares his tips for increasing basic members and utilising your CPAs, plus we unveil WhiteLabelDating.com’s Partner of the Month…
FRAZER’S TOP TIPS!
1. UTILISE CROSS-SELL
Cross-selling is a fantastic way of advertising your range of sites to your existing members, maximising CPAs if they decide to join another site in your portfolio. Whether you host sites on the General, Mature or Adult network (or all of our networks), your members are more likely to join another site from a brand they already trust, giving them the option to sign up to multiple sites in your dating portfolio.
Cross-selling can be done in the form of email footers / site footers / site snippets, as well as from ‘pop-ups’ and ‘pop-unders’. In order to help our partners, we now have a range of cross-sell banners for different niches at your disposal, just in case you don’t have the resource to design your own. Speak to your partner manager for further information.
2. THE LIGHT BOX OPPORTUNITY
Light boxes are often one of the best methods for increasing basic member sign ups. They are easy to set up and can be tracked to determine performance. Although they will not work for all sites, in certain niches they are extremely effective. Speak to the Partner Team to learn more or for assistance in setting light boxes up on your dating sites.
3. SPLIT TEST!
How do you know if your landing page is working to the best of its ability? To ensure that you are making the most out of your page, why not test features against each other to see what really attracts your members? Split tests can be used for:
- Images
- Login boxes
- Member feeds
- Colour schemes
- Light boxes
By testing these features, you can directly compare what works for your site, increasing your dating site’s member sign up rate. If you need further help or have any other queries, do get in touch. The team are here to help you!
PARTNER OF THE MONTH
Congratulations to Patrick and Sarah Scott, who are WhiteLabelDating.com’s Partner of the Month! The husband and wife duo have been working incredibly hard recently launching over 200 new UK sites and have seen a 10% increase in basic members and revenue, month-on-month.
They have also been powering on with the international expansion, launching 35 regional sites in Australia! Investing in domains and following a business strategy that they’ve put in place with their partner manager, Patrick and Sarah’s work is clearly paying off and is well deserved. Congrats guys!
THANKS FOR READING!
We hope you found this newsletter useful. Don’t forget to register for our exclusive Google Webinar on AdWords Enhanced Campaigns, taking place next Thursday (18th April).