Monthly Newsletter – January

2019 was a phenomenal year for White Label Dating’s Partners. We enter the Roaring Twenties celebrating fantastic business growth. This month we’ll be reviewing the success of key projects implemented over the last few months, as well as highlighting a number of new and exciting project plans outlined in our roadmap – all designed to make 2020 a prosperous year for all.  


The White Label Dating Platform

Product enhancements to boost partners revenues and profits are at the heart of our roadmap. Our 2020 product roadmap is bursting with new features and product enhancements, all set to make 2020 a prosperous year for our Partners.


New additions to Postback Tracking

In November last year, we proudly launched Postback Tracking for your Google campaigns – a vital tool that will help you generate higher margins and ultimately more cash through more accurate ROI tracking. Our Postback tool posts all revenues generated from a campaign (Registration, Initial, Re-initial, Re-bill, Refund and Chargeback) straight back into Google.

Since the launch of Postback Tracking for Google, we have been working on expanding the tool to cater for all traffic sources. Throughout January, you will be able to track all campaigns across a number of acquisition channels. Stay tuned!

If you haven’t already set up Postback Tracking for your Google campaigns then what are you waiting for? Check out our How-to guide or download our guide here

Screenshot 2019-12-30 at 15.38.29

Brand NEW Partner Portal

Last month we told you about our plans to build a brand new partner portal following feedback received in 2019. Work is already well underway and we’re excited to share with you monthly updates as we enter 2020.  

The new and improved Partner Portal, launching in early 2020, will include enhanced forecasting and ROI calculations, phone and tablet apps for both iOS and Android devices to provide optimised reporting and full site management on any device, the ability to send scheduled and event-triggered reports and alerts, and lots, lots more!


Our Team

WLD in numbers

2019 was a hugely successful year for the White Label Dating platform and our partners. We set a total of 2300+ new sites live with the majority bringing brand new members into the thriving database. An influx of new members is fantastic for enhancing the user experience and growing a diverse pool of members ahead of new niche offerings in 2020.

With the aim of boosting on-site activity and growing revenues for our partners, our dedicated engagement team took a proactive approach to optimise a comprehensive engagement schedule. This resulted in an outstanding 59,000+ upgrades just from bespoke offers and incentives sent to members. Our member engagement team continued to engage the database with 200+ million emails sent from 4800+ unique member engagement campaigns, booting activity and upgrades across the platform and in turn, revenue in your pockets. 

Screen Shot 2020-01-02 at 18.15.37

Check out our year in review here



Our Partner Team are on hand to support you during dating’s peak period

In the world of online dating, Christmas and the New Year through to the end of January is the time to be hitting the market hard. Every year, the White Label Dating Platform typically sees a natural uplift in traffic running until the end of February. 

In 2018 we saw a +36% increase in registrations from December 2018 to January 2019 across our UK Mainstream network, resulting in a massive +21% increase in new subscription revenues for our partners. The UK also saw a +11.5% increase in re-initial revenue from a +10 boost in members re-upgrading as a result of our New Year engagement campaigns.

Our Partner Team are on hand to support you with your campaigns during online dating’s peak season so you can take advantage of the natural uplift in registrations and enhanced conversion rates. 

In the coming weeks your Partner Manager will be in touch to support your growth strategy for 2020. 


What to expect in the months ahead

We’re heading to Vegas!

As well as the product updates outlined above… 

In less than 3 weeks our team will be heading to Las vegas to attend MailCon to connect with email marketing professionals and industry-leading brands to learn about the latest and most advanced technology, solutions and strategies. 

This will be followed by our exhibition at Affiliate Summit West, a premier affiliate conference bringing together affiliates, merchants and vendors from all over the world to discuss the latest affiliate marketing trends. We’re excited to learn more about the market and bring home new tips and tricks for our partners to maximise their business growth in 2020. 

Are you attending Affiliate Summit west? To meet the White Label Dating team at either MailCon (26th Jan) or Affiliate Summit West (27th-29th Jan) book a meeting here



Your input is important to us and we’d love to know more about what you want to hear to help you kick start your growth strategy for 2020. Tell us here.

All the best,

The Team at White Label Dating



Spread the love