Cross-selling (also known as cross-registration) allows you to monetise your existing non-converting traffic by offering basic members an alternative and more tailored site within your portfolio.
There are several ways that you can utilise cross-selling to monetise your existing traffic and maximise your revenue potential. By offering members an alternative option you’ll see an increase in activity across your portfolio.
What are the benefits of cross-selling?
Cross-selling can significantly increase your members’ LTV (lifetime value). By offering an alternative site and more tailored site, you’re able to keep these members within your portfolio for longer. At no extra cost, cross-selling can be a powerful method for developing your portfolio, allowing you to reinvest in your acquisition strategy and grow your business.
It’s not uncommon for members to pay for more than one site at a time. By offering them an alternative site you automatically increase your chances of growing ROI across your whole portfolio.
How does it work?
There are plenty of opportunities for cross-selling your traffic, whether you cross-sell your Mainstream sites to our Casual network or to other platforms, if members can find a site they’re more suited to they will have a higher propensity to pay.
It’s important to keep branding in mind when implementing cross-sell. Brand association, continuity and consistency from one site to another is key to achieving high CTR (click-through-rate). Your account manager will be able to advise you on the most suitable and lucrative solutions for your portfolio.
Once your cross-sell has been implemented, all strategies should be closely tracked using the White Label Dating Partner Portal. This will enable you to determine which strategies are performing well and which sites are performing best.
If you’d like more information about cross-selling within your dating business, please get in touch with your account manager or reach out to [email protected] today!