Welcome to our March newsletter – spring has nearly sprung! We are also very happy to welcome our 20 millionth member, who fittingly joined on Valentine’s Day! Please read on for the latest news and updates direct from WhiteLabelDating.com HQ…
FEBRUARY COMMS ROUND-UP
At the beginning of February we said that our members were in for a treat and we’d like to think we delivered on our promise! The comms team were busy as ever, providing interesting and compelling content to connect with your members and increase conversions.
Centred around Valentine’s Day, a variety of activity took place to huge success – uptakes of the special offer ranked in the top 5 most successful promotions of all time, whilst the ‘Free Read’ on Valentine’s Day evening saw an increase in basic members online, up a massive 180%, giving a big boost to basic and full member engagement. Please click here to read the round-up in full.
HAPPY HARRY’S GREAT COMMS PRIZE!
Our platform couldn’t survive without our partners, and as such – we want your input! The comms team are always looking for new campaign suggestions and the best will be tested and put into use, with the winning idea announced at our 2013 conference. ‘Happy Harry’, our Head of CRM, will announce the winner and present a prize, so! Time to get your thinking caps on… submit your ideas here.
GOOGLE REMARKETING TIPS
Google conducted a webinar on AdWords remarketing last week, bringing about some really interesting insights that are great food for thought for WhiteLabelDating.com partners. Did you know that AdWords remarketing reaches around 84% more users within 10-18 days? Or were you aware that the typical web browser visits 20 or more pages each day?