Keeping Your Members in the Loop

Keeping your members engaged and interested is key when it comes to running a successful website. Making sure users are kept up to date with the latest news and relevant articles helps make your site memorable and influential to the user, ensuring higher return visits.

A great example of a site that does just that is, a successful dating site for the over 50’s. The sites ‘latest news’ tab is full of new developments, up to date offers available to members and relevant information relating to the online dating market. Users of the site can also follow on Twitter and keep up to date with them that way, their Twitter page is also filled with relevant links and the latest news.


It couldn’t be easier to keep your site up to date, all it takes is a few visits to the WLD blog where you will find all the latest platform developments. Once you have had a little read of some of the latest blogs, you can start to tailor the information to fit your site and your target market and there you have it, relevant informative information your members can relate to. You can also catch up on the latest news at WLD’s Twitter page.

Remember our blog is there to help you, and to help your members get the most out of their online dating experience, they may not know to check out the WLD blog and therefore may not be up to date with recent WLD developments, placing similar blogs onto your sites makes it much easier for members to be kept in the loop, and we wouldn’t want them missing out now would we, so get posting!

If you need any help building up your site, or introducing a blog, don’t hesitate to contact your partner manger, they have lots of tips up their sleeves!

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