Our plans for a long programme of World Cup campaigns were short-lived, with England and Australia falling at the first hurdle and the USA following shortly after.
Despite that, the free read campaigns that ran during the first stage of the competition proved extremely successful, boosting basic members online by up to 50%. The themed featured member campaigns also drew in a good volume of traffic, exceeding that of our regular campaigns.
With the football coming to a premature end, we were able to introduce campaigns relating to other relevant events. Wimbledon provided plenty of opportunities for further promotions in the UK, alongside the start of the festival season, Father’s Day, and Independence Day in the US.
June also saw the much-anticipated launch of our popular Encounters feature on mobile. We supported this new product launch with a programme of communications telling members where to find it and how to use it, successfully driving them back to your mobile sites.
Finally, in addition to our usual featured member newsletters and engagement boosting comms, we stepped up our programme of cross-sell campaigns between sites and networks to help you further monetise your sites.
This month, we’ll be launching more seasonal promotions, telling members about new product launches and testing innovative value-added campaigns. Watch this space!
Matt Harman, Email Marketing Manager at White Label Dating®