Improving your organic search ranking: part 2

Following on from last week’s tips on improving your organic search ranking, here are a few more…


Do thorough keyword research

Thoroughly researching suitable keywords should form the foundation of your search marketing strategy, as the strength and relevance of your keywords can have a big impact on your search ranking. This process will help you determine which words and phrases to target, as well as teaching you more about what your customers are looking for and market demand. It’s also valuable to understand which other websites already rank for your chosen keywords, as this gives you insight into the competition and how hard it will be to rank for the given term.

Try using Google’s Keyword Planner to help you find keywords relevant to your site. You want to attract the right kind of visitors who with a high propensity to convert. Once you’ve chosen the keywords you want to target, optimise for SEO by ensuring the content on your site is keyword rich. Include keywords in your H1 and H2 tags as well as your description.

Improve your PageRank through link building

PageRank is Google’s way of measuring the importance of your website by counting the number and quality of links to a page. It works on the assumption that more important websites are likely to receive more links from other websites.

To improve your PageRank, increase the number of high quality sites that link to your page from partnerships with a blog, comments on other blogs or any press coverage for your site. Remember to direct links to the relevant pages within your site, not just to the homepage.

Pay careful attention to the quality of links that you obtain as excessive or unnatural linking may be considered part of a link scheme and could negatively affect your PageRank. For more information on link schemes and Google’s best practice guidelines, click here.

Deep link to internal pages

Deep linking is a way of pointing to a specific internal page on a website. Deep linking not only improves the user experience by taking users directly to the page they are looking for but it also alerts search engines to valuable content on your internal pages, boosting your site’s visibility and PageRank.

Increase the visibility of your internal pages by including deep links in any comments that you post. The deep links should link to relevant content on your site with descriptive anchor text to entice people to click on it. Use your social media accounts to share content from your site and deep link to the relevant pages to take readers there directly. This will drive traffic to your site as well as increasing the visibility of your internal pages.

Post high-quality content on your blog

A blog is an excellent content and SEO tactic that provides brands with a platform to share up-to-date content on trending topics. By regularly updating your blog and providing consumers with high-value content, you will be engaging users with your site, increasing traffic and boosting engagement. This will increase the popularity of your site, build a strong brand reputation and increase your page ranking.

Search engines look for the highest quality content, so your post is likely to rank higher if the content is original and useful to the reader. Remember to also include one or two relevant keywords in the content of each blog post. Each new blog post gives you the opportunity to rank for a new keyword, this can raise the importance of your site and improve your PageRank.

Grow your presence on social media

Having a strong presence on social media can greatly improve your search rankings. By creating shareable, high-quality content you can grow your presence and increase engagement with your following, all factors which contribute to a higher PageRank.

To improve your search ranking, grow your social media following. The number of followers and connections you have plays a part in your search ranking, as well as the quality of your followers. Keep a consistent tone of voice and share useful articles, tips and advice with your followers to open discussions and engage with your followers.

Share your blog content on your social media pages to create inbound links to your site. Search engines will recognise the inbound links and give your site more authority. Use images, videos and engaging captions to attract consumers attention and help your posts get noticed. Remember to include any relevant keywords to increase the searchability of your posts.

Optimise your SEO strategy by following these tips to improve your search ranking. If you’d like some more help with SEO for your dating site, get in touch with the Partner team today.

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