Important update: In light of the challenging circumstances facing many business currently, Google have decided to extend the timeframe to put in a compliant consent mechanism to May 21st 2020.
What has changed?
Under Google’s updated EU user consent policy, you must make certain disclosures to your users in the European Economic Area (EEA) and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalisation.
Last week, partners that were deemed by Google to be outside of their EU user consent policy following the update, received a warning, enforcing that a notice obtaining permissions to use cookies and personalised ads is applied to all pages that collect data – including landing pages.
What we’ve done
Following our recent correspondence on 12th March to advise you of our plans to ensure compliance with Google’s EU user consent policy we have worked behind the scenes to make this as simple and easy for you as possible to comply with.
Before, we advised you would need to insert a JavaScript banner (provided by us) to each of your landing pages. This is no longer the case! If you’re using White Label Dating’s GDPR compliant registration forms you do not need to do anything – we’ve done all the hard work for you!
Next week, we’ll also be updating our cookie policy and privacy policy to ensure full compliance before the deadline of 21st May 2020.

What you need to do
We’ve updated the sign-up script meaning the banner will now appear automatically. Please check all of your landing pages as if there are any issues with the banner not appearing or rendering correctly, it will be deemed as your responsibility by Google and your account may be penalised, so you must let us know as soon as possible.
If you are using a page that collects data and does not use our registration form, for example, a pre-lander, you are required to add the snippet of code to your page manually to ensure this appears.
To add the consent banner to a page that isn’t already using the WLD partner sign up script, add the following snippet (replacing {site_id} with your site ID), just before the closing