Welcome to our August newsletter. Please read on for the latest news and updates, straight from WhiteLabelDating.com HQ.
OLYMPIC COMMS – GOING FOR GOLD
A variety of Olympian comms have been scheduled to help engage members and increase conversions. A Free Read will be taking place on Saturday (04/08), available to all networks and territories and will run 18:00-20:00 (local time). This activity will be concluded with a special subscription offer.
We will also be showcasing some of the most popular members in the newsletter, ‘Profile Medallists’, that will encourage site visits, time spent online and upgrades. If you have any queries, please get in touch with the Partner Team who will be happy to assist you.
STARTING OUT IN THE DATING INDUSTRY?
Our Partner Managers are experts in the field of online dating. They know what works, what doesn’t and how to drive traffic to your site. This week, David Adams, who specialises in site launches and business development, shares crucial advice on the WhiteLabelDating.com blog. Click here to check it out.
CHANGES TO GOOGLE OPTIMIZER
On 1st August, Google Optimizer closed. The features from the tool have now been integrated into Google Analytics via its new strand, Google content experiments. Partners will need to re-tag pages, but the general Analytics (UA) tracking on sites should remain the same as the new feature is being incorporated in Analytics.
We have put together a guide on this change which you can download here. If you have any queries, please get in touch with your PM who will do their best to help. We have a good relationship with Google so can always ask the more complex questions for you!
THE 2013 IDATE AWARDS – VOTING NOW OPEN
On January 24 2013, iDate will be taking place in Las Vegas and will be hosting the prestigious third annual Internet Dating Industry Awards. The awards represent ‘the best of the best’ across the industry and you can nominate websites to become the final nominees, as well as vote for the best sites in the industry. The first voting round is now open so please support and enter your nomination.
We strive to be the very best in the industry. Whether it’s being the market leader for customer care, keeping scammers at bay, or providing the very best technology developed by our in-house team. If you would like to support us in the ‘Best Dating Software Provider’ category and to also nominate a site from your own portfolio, please click here.
THANKS FOR READING!
B2B PR & Marketing Exec