April comms round up

Last month’s engagement campaigns were a huge success!

Continue reading to find out exactly how we increased member engagement across the database in April.

Profile update incentive

On the 7th and 9th of April, we encouraged members on all networks to update their profile by offering a month’s free membership – all they had to do was update any part of their dating profile. This increased profile submissions by an impressive 44%.

Easter free read session

As a pre-Easter treat, we offered all networks free access to their inbox between 18:00 – 0:00 (local time) on the 14th April. This increased the number of peak basic members online by +121% which is the highest spike we’ve ever seen for a free read session!

Easter discounted membership offer

Between the 15th and 18th of April (Easter bank holiday weekend), we offered a discounted rate off memberships to all basics across all networks. This contributed to a 48% increase in upgrades during this period and a 117% increase in re-initials.

ANZAC Day free read

On April 25th, we offered all AU and NZ networks the chance to read their messages for free in light of ANZAC Day. This day marks the anniversary of the first major action fought by the AU and NZ forces during the first world war. This offer was available between 12:00pm – 0:00am and increased the number of peak members online by 66%.

Encounters prompt

On the 26th April, we sent out a reminder to all networks to encourage them to play Encounters. This campaign was a duplicate from a previous month but worked really well – we saw a 110% increase in Encounters engagement with another 53% increase the following bank holiday.

End-of-month offer

This month’s end of month offer contributed to a 55% increase in upgrades and a 125% increase in re-initials, during this period. This offer did not include the May Day bank holiday but we will have results on that next month!

Blind Date featured members

This month we came up with a new concept for our ‘featured members’ campaign. With a ‘blind date’ theme, it gave members the chance to find out more about three different men who they shared similar interests with before showing their photo! This campaign had a 30% higher open rate and a 75% higher click through rate than previous campaigns.

This month we have two bank holidays to take advantage of – keep a look out early in June for the results!

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