June comms round up

4th July 2019

Last month was a brilliant month for engagement. We had some great offers going out to members which received huge uptakes.

Keep reading to find out more about the offers and incentives we sent out to your traffic.

“Kick Start Your Week” prompt

Every Monday we sent a reminder to all members encouraging them to update their profile and upload new photos. These prompts resulted in a fantastic +60% increase in Introductions, +40% increase in photo submissions and a +10% increase in profile submissions.

Flash sale

Last month we ran 4 hugely successful flash sales offering half price off memberships. These offers contributed to a huge +129% increase in Re-initials and +342% increase in overall upgrades.

40% off

Last month we offered members 40% off their memberships. This was to encourage basic members to sign up for full membership or for previous full members to upgrade their account. These offers resulted in an incredible +193% increase in Re-initials and +131% increase in overall upgrades.

Free-read opportunity

On 7th and 21st June we offered members a free-read session. This gave members the opportunity to read messages for free. Overall we saw a fantastic +100% increase in daily logins and a huge +250% increase in free-first messages.

Introductions reset

On 26th June we gave members a second chance to introduce themselves to hundreds of singles at once. We saw a notable increase of +12% in message submissions and we expect to see an increase in first message sent on the back of this.

Keep an eye out to see how we engaged with our members throughout July.