Trinity Mirror plc Launch Digital Dating Portfolio

Some of Britain’s best titles ‘up the ante’ in the dating game by moving to award – winning provider, WhiteLabelDating.com.

London, UK – 30 September 2010WhiteLabelDating.com, the international leader in customer-focused, flexible and scalable online dating systems, is pleased to announce the latest addition to their ever expanding portfolio of media partners, Trinity Mirror plc.

Trinity Mirror plc is one of the UK’s largest newspaper publishers, with an award-winning portfolio that includes the famed brands Mirror, Sunday Mail, People and Daily Record. The group also has a large network of regional newspaper titles that span across the UK, complimented by hyper-local sites serving specific postcodes and communities and local sites in the key verticals of recruitment, property and motors.

Trinity Mirror plc decided to partner with WhiteLabelDating.com in August 2010, one of Europe’s largest privately owned dating companies. WhiteLabelDating.com currently provides a platform to power a wide range of dating sites for successful media brands and internet entrepreneurs and offered the best possible service to meet Trinity Mirror plc’s requirements. New sites have now been launched for MirrorDating.co.uk, SundayMailDating.co.uk, PeopleDate.co.uk, and DailyRecordDating.co.uk, also launching 59 regional sites including ChronicleLive.co.uk/dating and LiverpoolEcho.co.uk/dating.

Steve Pammenter, Co-Founder and Director of Partnerships, comments: ‘We are very pleased to welcome Trinity Mirror plc to the platform. Digital dating is currently booming – its becoming a widely acceptable medium to meet potential partners and we are looking forward to powering dating services for more of Britain’s best-loved brands and local titles in the Trinity Mirror plc collection’.

Average monthly unique users across Trinity Mirror plc’s 400-plus digital sites has grown to over 7 million. Last month, WhiteLabelDating.com saw daily unique members communications exceed 1,500,000.

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About WhiteLabelDating.com
A subsidiary of Global Personals Limited, WhiteLabelDating.com, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the backend system requirements, software, billing and customer support as well as database management.
For more information please visit us at WhiteLabelDating.com. Full resources including logos and high resolution photographs can be obtained from WhiteLabelDating.com/about-us/media.

For further information, please contact:
Louisa Page
Global Personals
Email: lpage@globalpersonals.co.uk
Tel. 01753 271280