Windsor, UK, December 01 2011 – Global Personals is today publishing a set of guidelines encouraging all owners of UK online dating sites, particularly sites whose content and membership profile is of a strictly adult nature, to adhere to the following code of conduct, primarily for the protection of members and visitors to the sites.
Global Personals Charter for Online Dating Sites
• All members should have access to a freephone telephone number which connects to a UK contact centre, in order to report any issues, concerns or problems they may encounter.
• All sites should have an ongoing programme monitoring member activity.
• Only genuine member profiles should be featured on the site.
• Ongoing and robust scanning to detect and protect members from scammers should be in place.
• Every profile should be checked manually, including profiles, photos and videos, to ensure it is compliant with the terms and conditions of the site and only involves consenting adults.
• Marketing and promotion should be restricted to ensure that messaging or imagery of an overtly sexual nature is only shown in an appropriate context where similar material regularly appears.
About Global Personals
Launched in 2003, Global Personals Ltd is the largest privately owned online dating company worldwide. Currently employing over 95 full time staff, the company owns and operates its own online dating sites including Singles365.com, DatingAgency.com and JustSingleParents.com, whilst its B2B service, WhiteLabelDating.com, offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Cosmopolitan, Bauer Media and Plenty More Fish as partners. WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.
Global Personals has received a collection of accolades including fastest growing company in the South East, UK, in the 2011 and 2010 Deloitte Fast 50, ranked 19th in Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010 and highly ranked in both The Sunday Times Virgin Fast Track 100 and the European Media Momentum Top 50, 2011. WhiteLabelDating.com has also won ‘Best Software Provider’ and ‘Best Affiliate Program’ at the 2011 industry awards, iDate.
Tel: +44 (0)1753 271280