Windsor, UK, 4 February 2011 – Global Personals Ltd, the most successful privately owned online dating company in Europe that owns platform WhiteLabelDating.com, has experienced a tremendous start to the year breaking the company record for revenue collected and new member registrations over the January period.
Compared to the same period last year, overall network revenues grew by 30%, resulting in the highest revenue collected month in the company’s history. The General network that contains a selection of dating sites aimed at the wider market performed particularly well, with revenues up by an impressive 70%.
Media partners who power branded dating sites on the WhiteLabelDating.com platform including Bauer Media, NatMags and The Independent, witnessed a 45% increase to registrations compared to last year, which resulted in revenues hitting an all time high. The WhiteLabelDating.com network saw many partners experience strong revenue and registration success, with one established partner site achieving a 70% increase in registrations compared to the previous year.
Global Personals also smashed all previous records for the highest number of members online since the company’s launch in 2003. The in-house web development team have continually worked on the company’s platform to make sure it is robust enough to successfully handle the huge influx of traffic experienced over the festive and New Year periods.
The strong start to the year was however not just confined to the UK. The South African network also had a very strong start with registrations up 43% compared to January 2010 and revenue collected up 46% over the same period. This was also off the back of a highly successful annual growth rate of 303%, showing how well partner sites are appealing to customers in this important international market.
Matthew Pitt, Operations Director at Global Personals, comments:
“A highly encouraging start to the year and proof that our partner’s niche sites are right on the money in more ways than one. With a number of exciting revenue generating developments and conversion initiatives scheduled for the coming months we look forward to building on this success with our partners throughout 2011 both in the UK and increasingly internationally”.
Steve Pammenter, Co-founder and Director of Partnerships, adds:
“It’s been a fantastic start to the year for the company and our partners. With Valentine’s Day around the corner, we are predicting yet another big month as more singles turn to the internet to find a date”.
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Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes FHM, Cosmopolitan, Magic FM and PlentyMoreFish as users. WhiteLabelDating.com is part of Global Personals Ltd that has received a collection of accolades including fastest growing company in the South East (UK), ranked 8th in the Deloitte Technology Fast 50, placed 19th in the Deloitte Technology Fast 500 EMEA and won Digital Business Of The Year 2010 at Digital Entrepreneur Awards. Full resources including logos and high resolution photographs can be obtained from the Resources section of our site.