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Background
As an independent businessman, Angus saw an opportunity in the tremendous growth in online dating. He launched his first dating site, DatingInWales.com, in 2004 and by the time he came to us he had built a portfolio of 30 websites.
The Challenge
While the sites themselves were a success, management problems quickly surfaced. It became clear the third party Angus had entrusted to run his portfolio was failing him. Dissatisfied with his system provider, he came to WhiteLabelDating.com to find out how he could use our platform to support his sites, allowing him to reduce the workload associated with his sites, enabling him to concentrate on his other business.
The Solution
With the help of a dedicated partner manager at WLD, the problems of Angus’ previous dating supplier were easy to identify. His sites had poorly run payment systems combined with insufficient technical and customer support. Within a month of our first contact with Angus, all of Exposure 2000 Ltd’s sites had moved over to WLD.
We were able to provide the much higher levels of customer service Exposure 2000 Ltd was looking for, as well as upgrading the technology behind Exposure 2000 ltd’s sites with our latest dating software and instant access to an additional database of members. WhiteLabelDating.com was able to provide a complete solution including payment processing, customer support and hosting infrastructure. Suddenly payments arrived on time, with technical problems and customer complaints disappearing immediately.
Business Success
Within 2 months of joining WhiteLabelDating.com, Exposure 2000 Ltd generated more revenue than it had in 8 months with the previous supplier. Angus Thody saw the percentage of his customers asking for refunds drop from an average of 10% to less than 0.1%. In 2011, Exposure 2000 Ltd is on track in the UK dating market alone to turnover well in excess of one million pounds in revenue through its relationship with WLD, in addition to its interests in South Africa, USA, Australia and New Zealand.