Slow Dating
Carl Christensen launched his first dating site on WhiteLabelDating.com's platform in March 2008. The site runs alongside his successful UK-wide speed dating website and caters for professionals who want to meet new people in a fun, safe environment.
WhiteLabelDating.com is the market leader - pure and simple.
Background
Carl Christensen has been running Europe's most successful speed dating service, Slow Dating, for five years. He wanted an additional service to retain his young professional user-base, whilst generating additional revenue in the process.
Through keeping a watchful eye on the latest trends and market leaders in the dating marketplace, Carl was aware of the players in the online dating space.
The Challenge
Using his knowledge and expertise in the dating marketplace, Carl was well aware of the vast revenue-generating opportunities presented by online dating applications. Through his research into the online dating sector, Carl decided that WhiteLabelDating.com was the market leading company. It was evident that WhiteLabelDating.com offered excellent partner support for marketing and technical issues in addition to an extensive user database, leaving him to focus on marketing the site and informing his users of the new service.
Carl, a seasoned entrepreneur, presented a very specific challenge to WhiteLabelDating.com. Realising that his expertise would be better employed ‘making nice the front of house', it was not a sensible use of Carl's time or resources to be involved with the back office technical issues.
WhiteLabelDating.com went on to launch Maxim Dating on the magazine's online platform in April 2008. Similar to Bizarre, the audience was there, but the need to build trust was paramount while also convincing its young male audience to try online dating.
The challenge was clear: to launch effective revenue generating brand extensions while ensuring that the online dating and social networking services corresponded perfectly with Dennis Publishing's existing brand platforms, thereby meeting the high expectations of the brand's established audiences.
Experienced speed dating entrepreneur Carl Christensen found an effortless, lucrative way to enhance his service for upmarket young professionals.
The Solution
In March 2008, Carl joined the WhiteLabelDating.com network, and within three days he had set up his new Slow Dating online dating personals site, offering his customers a fully branded dating site with immediate access to an extensive database of users.
WhiteLabelDating.com worked closely with Carl every step of the way, providing the platform on which to launch and develop his business, alongside the personal client relationship management services he needed. WhiteLabelDating.com provided him with payment processing services, marketing strategy and advice, personalised customer support, hosting infrastructure, tax processing and advice and consultancy from a dedicated partner account management team.
Carl was immediately struck by the size of the WhiteLabelDating.com database of online daters, the speed of user take-up and the high customer conversion and retention rates. The revenue the site generated far exceeded Carl's expectations and ensured that he made a speedy return on his investment.
Business Success
Within four months of launching the dating application alongside SlowDating.com, incremental revenue generated by Carl's site has grown by over 200%. The additional service continues to account for an increasingly important percentage of Carl's overall revenue and the number of new subscribers continues to grow steadily. Notably, WLD"s services have already generated enough revenue and provided the peace of mind for Carl to take a long summer holiday.
Carl Christensen said: "WhiteLabelDating.com is the market leader - pure and simple. The service that it provides is solid, the account management is comprehensive and most importantly the system works and is proven to work: Our customers will easily find a suitable partner. The whole venue has been made extremely easy for me".
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