Rock Solid Ideas
We started our partnership with WhiteLabelDating.com in 2004, since then we have established dating sites that generate around £6000 per month and grow significantly month on month.
Background
In 2004 Paul Downing and business partner Colin Byer decided to leave their roles at an IT company to strike out on their own. They wanted to take their IT skills and experiences and build on them; what resulted was the launch of Rock Solid Ideas Ltd.
Rock Solid Ideas Ltd. initially provided a range of internet services including: website design, ecommerce stores and website management. However, Downing and Byer soon realised that they would need to find a steady revenue stream to subsidise the company until the business really took off.
2006 saw the rise of several popular social networking sites and the continued growth in the online dating market. As neither market seemed to be heading for a decline, Downing and Byer decided to throw their hats into the online dating ring.
The Challenge
The plan was simple; Rock Solid Ideas Ltd. wanted to set up a dating site in as short a time as possible, with maximum results and without the hassle of having to learn the difficult technological aspects and code. Downing and Byer also wanted to make sure that the site had the latest social networking features and that they were able to decide the look and feel of the website. Most importantly, they wanted to find a third party that could provide them with guidance and assistance, security and ongoing high levels of service that they in turn wanted to extend to their clients.
After researching the available technology, Downing and Byer decided to take the white label approach and use third party fully supported products and services while branding it as their own.
There were several companies on the market that provided the software needed to set up an online dating site. However as Rock Solid Ideas Ltd. wanted to hit the ground running and didn't have it's own database available, it needed to find a partner that could provide them with instant access to a user base.
After a competitive pitch, Downing and Byer decided to work with WhiteLabelDating.com.
Rock Solid Ideas Ltd. has been running is own portfolio of community and dating websites for just over 2 years. To date the company has launched 7 dating websites on WhiteLabelDating.com's platform and caters to markets ranging of markets from the naughty to the 50+.
The Solution
WhiteLabelDating.com provided Rock Solid Ideas Ltd. with the platform they needed as well as access to a database of hundreds of thousands of UK users which enabled them to launch HelpFindingLove.co.uk within a matter of days.
Downing and Byer worked closely together with their account manager at WhiteLabelDating.com to ensure that HelpFindingLove.co.uk had the look and feel they envisioned as well as the features they wanted, including: personal messaging, search functions, diary entries, profiles of the newest members and an auto-match facility.
WhiteLabelDating.com's commitment to safety with its investment in Iovation technology left Downing and Byer secure in knowing that HelpFindingLove.co.uk users would be protected from the latest Internet scams and fraud.
Byer and Downing, Rock Solid Ideas Ltd. said: "Lovations specialises in protecting online communities. We had real peace of mind for the prospective HelpFindingLove.co.uk users knowing that WhiteLabelDating.com used the most advanced technology available".
Business Success
WhiteLabelDating.com's ongoing customer relationship management (CRM), billing services and business management tools provide Rock Solid Ideas Ltd. with insight to market trends and ability to forecast its growth.
Paul Downing at Rock Solid Ideas Ltd. comments: "We started our partnership with WhiteLabelDating.com in 2004, since then we have established dating sites that generate around £6,000 per month and grow significantly month on month.
WhiteLabelDating.com has provided advice and assistance since day one and the ease of use has meant that the business nearly functions on its own and has given us the time to expand our business and work on further projects".
To date, Rock Solid Ideas Ltd., with the help of WhiteLabelDating.com, has generated over £220k in revenue and expanded from one dating site to seven. With over 11,000 memberships, which increases every month, Rock Solid Ideas Ltd. has achieved its goal in 18 months.
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