Instant Friends
David Cliff has been running his own portfolio of dating websites since September 2005. By August 2008 he had launched 10 sites on WhiteLabelDating.com's platform, catering for markets ranging from the naughty to the military and the over 50s.
Based on the success of our collaborations to date, Dennis Publishing is excited by the possibility of working with WhiteLabelDating.com on additional projects in the future.
Background
Until a few short years ago, David Cliff was a self-confessed cyberphobe, avoiding even sending an email until after his 50th birthday. Despite a sales and marketing background and successful radio career, the online revolution had passed him by. Then in 2005, David Cliff joined Singles365.com, WhiteLabelDating.com's own online dating site as a member when he came across the company and the service it offered to client partners. Within 10 minutes David Cliff had set up his first site, Instant Friends. One small investment later, in the form of a Google listing, and his online dating business was born.
The Challenge
Having come across the online dating industry almost by accident, David Cliff immediately saw the extensive business opportunities offered by the rapidly expanding sector.
After researching the market in more detail, David Cliff decided WhiteLabelDating.com's services provided the right combination of technical expertise with the high levels of client support he wanted.
The challenge David Cliff gave WhiteLabelDating.com was simple: enable someone with limited knowledge of the online world to build his own online dating business, one successful enough to develop into a significant source of income while fitting in with other work commitments.
Dave Cliff embraced technology to create a £190k online dating business in 18 months with the added benefit of being able to run it from Spain.
The Solution
Following the initial success of Instant Friends, David Cliff began to expand his portfolio in September 2005, launching further specialist sites including Instant Hot Dates and Gay Dating 4 Fun.
WhiteLabelDating.com worked closely with him every step of the way, providing the platform on which to launch and develop his business, alongside the personal client relationship management services he needed. These include: payment processing services, personalised customer support, hosting infrastructure, tax processing, and advice and consultancy from a dedicated partner management team.
Since his business expanded, David Cliff has worked with other white label service providers, but found WhiteLabelDating.com's higher client retention meant a level of higher residual income and a quicker return on his investment every time.
Business Success
In the 18 months following the launch of Instant Friends, David Cliff has made £190k from his portfolio of online dating sites. More importantly, WhiteLabelDating.com's services have provided the chance to build a business that allow him to work from Spain.
David Cliff comments: "The continued success of my online dating portfolio means we are on target for the business to become my primary source of income by the end of the year. The complete service WhiteLabelDating.com provides already allows me to work from Spain half of the year, safe in the knowledge that my portfolio is well run and my account manager will always be available should I need them."
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