Exposure 2000 Ltd
WhiteLabelDating.com
took this aspect of my business
and transformed the entire
operation. We expect 50% of the
entire company’s revenue to
come from our dating sites by
the end of the year. I’m now in
the position to launch new sites
and spend money on advertising,
knowing the return from my
existing portfolio is guaranteed.
The transfer over to them was
absolutely seamless, and from a
business point of view easily one
of the best decisions I’ve ever
made.
Background
Angus Thody founded Exposure 2000 Ltd. in Suffolk in 1997, following a twenty-year career in logistics. Originally trading as MathWeb Design, Angus Thody combined his marketing and sales background with his love of IT and design to offer his customers a wide range of services. In 2000 the company became Exposure 2000 Ltd. offering web design, publication, marketing, promotion and site submission services to businesses throughout the UK. Exposure 2000 Ltd. proved to be a success from the start.
In 2004, after four successful years, Angus Thody saw an additional opportunity for growth with the tremendous growth in online dating and social networking websites. Following the successful launch of a job finding site focused on Wales, Angus launched datinginwales.com in 2004, eventually building his portfolio to 30 websites.
While the sites themselves proved to be a success, management problems quickly surfaced. It became clear the third party system he had entrusted to run his portfolio was failing him. Angus Thody found himself dealing with late payments, hidden charges and customer complaints. He needed to ensure his portfolio was being run to its full potential.
The Challenge
In October 2007 Exposure 2000 Ltd. presented WhiteLabelDating.com with a clear challenge, to show they could do better than the competition. Dissatisfied with his system provider Angus Thody gave WhiteLabelDating.com the chance to demonstrate its skills, by transferring his online dating and social networking sites over to its platform.
Exposure 2000 Ltd.’s sites had everything required for success, from the design to the technology. What Angus Thody needed was the support to allow him to concentrate on other areas of his business.
Exposure 2000 Ltd. has been running its own portfolio of 30 dating and social networking websites since 2004. Since the company transferred its sites over to WhiteLabelDating.com's platform, its sites, including the highly successful datinginlondon.com and datinginwales.com, have seen revenue from online dating increase 20 fold to £8,00 per month.
The Solution
Working closely with his WLD account manager, the problems of his previous dating supplier were easy to identify: poorly run payment systems, insufficient technical and customer support. Within a month of their first meeting all of Exposure 2000 Ltd.’s sites had moved over to WhiteLabelDating.com. As well as the high level of customer service Exposure 2000 Ltd. was looking for, WhiteLabelDating.com offered the latest dating software and instant access to a database of nearly 1 million members.
WhiteLabelDating.com was able to provide a complete solution including payment processing, customer support, hosting infrastructure. Suddenly payments arrived on time, with technical problems and customer complaints disappearing immediately. WLD’s ongoing customer relationship management (CRM), billing services and business management tools worked together, providing Exposure 2000 Ltd. with clear information on market trends, allowing for accurate measures of success and growth forecasts and for the first time. WhiteLabelDating.com showed Angus Thody the true potential of his dating and social networking portfolio, while removing all the problems he had been experiencing previously.
Business Success
Prior to working with WhiteLabelDating.com, Exposure 2000 Ltd.’s portfolio generated an average of just £400 per month, which was reduced to an actual figure of only £150 once additional costs were deducted by its systems provider. Within 2 months of joining Exposure 2000 Ltd. generated more revenue than it had in the 8 months with the previous supplier. In addition to no hidden costs Angus Thody saw the percentage of his customers asking for refunds drop from an average of 10% to less than 0.1%.
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