Canoodle
WhiteLabelDating.com have had a profound affect on my business.
Canoodle Ltd. is seeing new levels of success
Background
In 2003 Tim Taylor was working as the Director of an IT at Archant, the UK's largest independently owned regional media business, following a stint as Sky's Interim Chief Operating Officer. He escaped the hustle and bustle of London for beautiful Norfolk and made the decision to enter the online dating industry after seeing the market's tremendous business potential during his time working on Sky's Red Button services.
Taylor joined up with his technical partner Naveed Sheikh and launched Canoodle.me.uk in 2003. The site offers users online dating services alongside entertainment news and lifestyle information. Following the success of Canoodle.me.uk a further two Canoodle branded launches took place. Despite initial levels of success, Taylor found the pressures of his day job meant that there was little time left to focus on the site or develop the site further.
The Challenge
In May 2007, Taylor took the decision to leave Archant in order to focus on his online dating business full time. It was now that the need for a professional partner service became apparent and Taylor began looking for a white label service provider to help him make his ambitious business goals a reality.
Following detailed market research, Taylor decided to entrust his portfolio to WhiteLabelDating.com, with its unparalleled levels of user retention and conversion into fee-paying customers.
The challenge for WhiteLabelDating.com was clear; to provide Taylor with the support he needed to grow his existing online dating portfolio while generating enough income and free time to allow him to focus on other projects.
Canoodle Ltd. is an online dating company owned by Tim Taylor and business partner Naveed Skeikh. By September 2008 the company had launched four sites including Canoodle.me.uk and NaughtyCanoodle.com, with two further sites planned for 2008.
The Solution
In August 2007, Taylor moved his online dating portfolio and database over to WhiteLabelDating.com's platform. As well as the platform required to develop his business further, WhiteLabelDating.com provided the personal client relationship management services he needs. These include: payment processing services, personalised customer support, hosting infrastructure, tax processing and advice and consultancy from a dedicated partner management team.
Taylor comments: "Moving Canoodle Ltd. over to WhiteLabelDating.com solved all my problems. Working with them is like having 40 full time staff helping to develop your business, without any of the hassle or costs that level of operation would involve".
Business Success
Partnering with WhiteLabelDating.com has seen Canoodle Ltd generate over £60,000 in revenue from January to May 2008, with 12,752 members across four sites.
WhiteLabelDating.com's unrivalled conversion rates and focused partner management systems provided Taylor with the accurate financial forecasts and proactive marketing advice he needed in order to make his dreams for Canoodle Ltd. a reality.
Taylor comments: "WhiteLabelDating.com have had a profound affect on my business. Canoodle Ltd. is seeing new levels of success, allowing me to channel funds towards marketing the important new launches we have in the pipeline. Having WhiteLabelDating.com’s support means once you identify a gap in the market you can just run with it."
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