We provide dating services for some of the world’s biggest brands

White Label Dating® is the world’s leading provider and we work with internationally recognized brands including major publishers, broadcasters, media owners, websites, and more, enabling big names to offer dating services to their customers. As a completely scalable service, we’re able to offer exactly the same levels of service to small businesses and individuals as well, enabling anyone to become a major player in the dating industry.

  • Magic


    Magic Dating has successfully integrated digital dating into the marketing mix, adding value to the brand that also acts as another revenue stream for the business. Magic Dating has become a great hit with the station’s listeners.

  • MumsDateDads


    Launched in May 2009, Mums Date Dads very quickly became one of White Label Dating's™ largest single parent sites. In the 3 years since launch, the site has developed a well known, trusted brand, with conversion rates far exceeding those of its competitors.

  • Professional Free And Single

    Professional Free And Single

    Our unrivalled niching facility allowed the owner of ProfessionalFreeandSingle to drill down into our large database in order to target a very specific market. This allowed him to enjoy higher conversions for cheaper acquisition costs.

  • Real Radio

    Real Radio

    Real Radio partnered with WhiteLabelDating.com after recognising it as the leading white label provider in the industry. Immediately after launch the site was generating healthy revenues and conversion rates, with listeners showing high levels of engagement.

  • Savage Hearts

    Savage Hearts

    Launched by Dennis Publishing, Savage hearts is a unique dating experience catering for Bizarre Magazine’s online following. Immediately proving popular, the site enjoys one of the highest conversion rates of any dating site on the WhiteLabelDating.com platform.

  • Senior Dating Agency

    Senior Dating Agency

    Seeing the potential of targeting different niches the site owner now boasts a vast portfolio of dating sites catering for different niches including interests and age groups. The SeniorDatingAgency.co.uk is just one of those sites.

  • Smooth


    Smooth Radio Dating was the first of a number of direct retail product and service streams that GMG introduced onto their websites through WhiteLabelDating.com. The dating service provides added content which listeners have shown a high level of interest and engagement in.

  • Dating4Divorced


    Launched in 2009, Dating 4 Divorced was one of WhiteLabelDating.com's first niche sites. After being well received in the UK the partner saw opportunity to extend internationally and now runs the site in Australia, South Africa and the US.

  • Fun At 40

    Fun At 40

    Having witnessed the rise in popularity of online dating sites, Johann du Plessis launched FunAtForty.co.za with WhiteLabelDating.com to join an ever-growing marketplace in South Africa and monetise on those singles looking for love online.

  • Hope With Pope

    Hope With Pope

    Lauren Pope partnered with WhiteLabelDating.com in order to take advantage of her own brand and enable singles to find that special person. Since launch the site has been hugely popular, enabling Lauren to capitalise on the millions of singletons looking for love online.

  • iFancy


    Using White Label Dating's™ unique niching facility the site owners segmented the database into key target areas. With niche dating sites proving to convert at a higher rate for cheaper acquistion costs, iFancy has enabled the owners to monetise on individual pockets of singles.

  • Jongleurs


    Launching into the world of online dating with Jongleurs Dating, Jongleurs gave fans a great way to meet those who shared the same interest. The launch of the dating site has proved to be a hit amongst its target audience and is generating healthy additional revenues.

  • Kerrang


    Kerrang! Dating, the highly recognised rock brand, launched in a bid to offer it’s fan base a branded experience like no other. The dating site has proved to be just as popular as the hit radio station and as a result performs incredibly well.