Don't just take our word for it!
SavageHearts.co.uk
Savage Hearts was launched in March 2008 in partnership with Dennis Publishing, and was intended to be a unique dating service for Bizarre Magazine’s online platform. They already had the online community available and there was a clear gap in the market ready to be filled. The site has proven popular, gaining authenticity and trust from Bizarre’s very individual audience - immediately generating healthy revenue and enjoying one of the highest conversion rates (to fee paying subscribers) of any dating site on the WhiteLabelDating.com platform.
MaximDating.co.uk
Following the success of Savage Hearts, the site aimed at Bizarre readers, Dennis Publishing could see the potential to increase it’s revenue stream and went on to launch Maxim Dating - targeted at Maxim magazine readers. In order to appeal to their visitors, we amended the default settings to ensure that they’d be presented with profiles of women aged 18-30 to increase conversions. This level of detail meant that the site was perfectly aligned with the brand to generate healthy revenue levels immediately.
Fit-Dates.co.uk
Following the success of Savage Hearts and Maxim Dating, Dennis Publishing could see the potential offered by setting up dating sites for their very distinct and individual audiences. Fit Dates was created for individuals interested in fitness, primarily males under 45. The dating site's branding was aligned with their existing online propositions and automatic search results on the homepage were set to reflect the target audience. This site has proven popular with visitors and continues to go from strength to strength.
BestFriendship.co.uk
Best Friendship was launched in March 2009 by Natmags for the readers of Best Magazine. Given the more mature audience, the site offers friendship as well as dating, in keeping with the tone of the publication. The default search results are male 31-60 to appeal to the female audience. The site is promoted on the home page of their website and has had sever full page advertisements in their publication.
RevealDating.co.uk
Reveal Dating was launched at the same time as Best Friendship by NatMags as they could see the potential of another revenue stream at a time when advertising revenue is declining. Given the younger audience, the site has much more of a playful feel, directed at flirting and dating instead of friendship. NatMags have been happy with the progress that the sites have made to date and continue to dedicate resource to advertising their dating sites.
Cosmo Dating
Given the success of Best Friendship and Reveal Dating, NatMags approached us to launch a dating site for another of their publications.... Cosmopolitan Magazine which launched in July 2009. The site faced the challenge of attracting young females to online dating to which they have traditionally been opposed. This was overcome by ensuring the site was perfectly branded with the existing online properties and was linked from the main website as part of the navigation - making it just another part of the site and thereby trusted by the Cosmopolitan audience. Early indications show that the site is gaining popularity.
FriendsofYours.com
We approached Bauer Media back in 2006 and Friends of Yours was the first dating site that they launched with us, targeting readers of their publication Yours Magazine. It was the first site to launch on our over 50’s network and targets members looking for friendship as well as romance. The site has been a great success, consistently receiving higher conversion and retention rates than a large majority of our sites.
More Dating
Given the outstanding success following the launch of Friends of Yours, Bauer Media didn’t take long to decide that they wanted to launch dating sites for more of their publications, having seen the potential revenue that they could generate. The site was targeted at a very young female audience, aged 18-27 which proved harder given the lack of disposable income in this age bracket. The dating site was integrated as part of the main site and offered young, attractive males, likely to appeal to the target audience.
Zoo Hot Dates
Having seen a couple of years of growing success from their previous dating sites, Bauer Media decided to target their male audience and launched Zoo Hot Dates in September 2008 for readers of Zoo Magazine. The audience was very young - males aged 18-24 and therefore the site was designed to reflect this and has proven successful as a result - especially with the young female members being displayed on the homepage. This site continues to see steady growth.
FHM Dates
Bauer Media launched FHM Dates in a move to target their male audience. With FHM being the largest mens mag in the UK, getting the brand and tone right was critical. Having done this successfully, launching a dating site for this publication proved to be a smart move, resulting in healthy revenue levels soon after launch. This was assisted by our marketing support including fully branded member newsletters and the results have been incredibly encouraging.
Closer Love
Having experienced high conversions and healthy revenues from FHM Dating, Bauer Media’s confidence had grown in the potential of the online dating market and now considered this a dependable revenue stream alongside advertising. With Closer Magazine being the largest women’s title in the UK, Bauer launched Closer Love for this audience in April 2009. Whilst it’s still early days, conversion levels are already healthy and traffic is ever increasing so we have high hopes for this site.
Bauer Radio Stations
With Bauer Media have such a diverse audience spanning various media outlets, it was only a matter of time before they decided to launch dating sites for their radio stations. With over 12.4 million listeners tuning into a Bauer radio station each week, they chose to launch 17 new dating sites in June of this year targeting this huge audience, each differentiated by the taste of their audience or geographic location. This goes to further evidence how Bauer now consider online dating a credible revenue stream alongside advertising, regardless of the media outlet.
Scarlet Dating
The site was created to target female readers of Scarlet Magazine. The design was done in-house using our creative resource and was created to reflect the brand and appeal to the target audience. The dating site proved to be a reliable revenue stream meaning that when Scarlet Magazine was acquired by Trojan Publishing earlier this year, they were keen to maintain the dating site and still regularly advertise the service in their publication.
Daily Star Dating
With online dating becoming mainstream and proving to be a good money maker for publishers, the Express Group approached us to launch Daily Star Dating in February 2009. This was aimed at the mainly male audience of the Daily Star. The site immediately experienced high traffic and conversion levels proving that it was perfectly positioned to appeal to the target audience. The success of the site since the launch in February 2009 has lead to the Express Group considering further dating sites on different networks to benefit from the ability to cross-sell.
Plenty More Fish
The owners of Plenty More Fish originally hosted their own site which was a free dating site. In 2006, when they became aware of WhiteLabelDating.com and the revenue levels that they could be earning in membership fees as opposed to advertising, they decided to transfer the site to our platform and relaunch it as a paid dating site. Proving to be one of our most successful sites for revenue consistently, they chose to expand on the brand and now have sites on the general, causal and over 50s networks. The sites continue to go from strength to strength.
Game 4-a-Date
We approached Future Publishing to launch a dating site to monetise their vast readership. Seeing the potential for an additional revenue stream, they launched Game 4-a-Date, a site targeting readers with an interest in gaming. The site is promoted through their Playstation, PC Gamer and Nintendo magazines. Given the demographic of the target audience, we tried to tailor automatic search results on the homepage accordingly. The site has formed a loyal base of members, attracted by the promise of like-minded females with similar interests.
Shortlist Dating
We approached Shortlist when their magazine launched and their online site finally went live in January, earlier this year. They chose to launch their dating proposition with us as we were one of the few providers to allow them to fully brand their site and seamlessly integrate with their existing online properties. The site is targeted at individuals under 35 who are primarily male and therefore this was reflected on the site to try and make it as appealing to this audience as possible.
Independent Digital
Having spoken to us at AdTech in 2008, Independent Digital decided to move their dating sites to us from another platform to re-launch TheMeetingPoint.ie (servicing Irish Independent, Sunday Independent, Evening Herald and Herald am) and SundayWorldDating.com (for their Sunday World publication). They chose us given our reputation of converting more members than any other provider, earning more for our partners. They’ve been really happy with the performance of their sites since moving and continue to see conversions increasing.
J Media
J Media approached us last year when they started to look at potential revenue streams for their huge portfolio of publications. Specialising in regional publications, they decided we were the most suitable provider, offering regional filtering for each of their sites. This meant that members were more likely to find someone locally that appealed to them, leading to higher conversions. Launching a large number of sites at the outset, J Media were confident with our offering and expanded, now having over 400 sites with us.
Borders Dating
Having built an extensive website that had a devoted community following, Borders decided to extend their offering to dating and decided that WhiteLabelDating.com was the most suitable provider to ensure integrity to the existing brand and potential for revenue. It was important to get this right in order to maximise the potential success and to prevent damaging the existing brand. The site launched in July of this year and initial indications are all positive with the site being promoted on their website and in stores. The site launched on time, without hitch or delay.
Slow Dating
Carl Christiensen has been running Europe’s most successful speed dating service, Slow Dating, for 5 years. He wanted an additional service to retain his young professional user-base, whilst generating additional revenue. Through his research into the market, he decided that we were the market leading company and set up his site within 3 days of joining the network. Within 4 months of launching, incremental revenue generated by Carl’s site has grown by over 200% and continues to be a strong revenue generator, growing month on month.
Instant Friends
David Cliff could see the potential of targeting different niches and launched 10 sites across a number of networks including casual, military and over 50s. Having come across the online dating industry almost by accident, our challenge was clear - enable someone with limited knowledge of the web to build their own online dating site. Following the success of Instant Friends, David went on to launch further sites on additional networks. Within 18 months of launching Instant Friends, the portfolio of sites had made him over £180k.
Rock Solid Ideas
Having started a company offering IT services, Paul Downing and Colin Byer soon realised that they’d need a steady revenue stream to subsidise the business’ early days. Having seen the rise of dating sites, they decided they wanted to set up a site in as little time as possible with maximum results, without the hassle of development or customer support. As we could provide them with what they needed, the launched HelpFindingLove.co.uk in a matter of days. Within 18 months, they’d generated over £220k and expanded from 1 to 7 sites.
Canoodle
Having launched their own dating site in 2003, Tim Taylor and Naveed Skeikh soon realised the need for a professional provider to take the site to the next level and WhiteLabelDating.com were clear leaders in the industry. Between January and May of 2008 alone, the site had generate over £60k, with nearly 13,000 members across 4 sites. Our unrivalled conversion rates and partner management systems provided Taylor with everything he needed to take the site to the next level.
Dateline
Having offered a range of offline and personalised dating services, Dateline launched their online proposition but soon found it hard to have the resources to continually update their platform. Seeing the potential offered by using our platform, they approached us to transfer their site. After its relaunch in March ’08, Dateline increased it’s revenue by 78% and member count by 48%. The business has benefited immensely by the partnership with improved conversion rates, a higher value lifetime membership and greater return on investment.