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This Month’s Top Tips

Friday, September 24th, 2010

We pride ourselves on the excellent account management that we provide any partner that signs up to our platform. Our very efficient account management team help partners with marketing ideas, setting up special offers and offer development suggestions so sites can become a source of solid, reliable revenue.

We thought what better way to help promote our great team then to start introducing them to you with their top tips for the month, plus a quote from an current partner.

So without further ado I would like introduce you to Miss Lauren Barnes.

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Laurens Top Tips

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Lauren has been here at WhiteLabelDating.com for 3 years this December, she is a very dedicated and hard working member of the team.

Lauren looks after all of White Label’s media partners, so she is a very busy bee! Some of her present partners include Bauer Media, Dennis Publications, NatMags and Fish4.

What are her top tips for this month?

- Don’t be afraid to be different- we all know that online dating is now bigger than porn, so you need to STAND OUT! Try to reach a different sector of your target market with a new approach to the imagery, content and language used within your homepage.

- Make the most of your traffic- encourage your members to give feedback on your brand. Run competitions and surveys from your homepage to try and encourage members to give their views. Why did they choose your site? Have they had any good meet ups or do they have any funny dating stories? This content can then be used on your homepage, making your site a real, approachable brand

- Try running monthly tips, or monthly featured members on your homepage. It’s important that members see your brand as a support to their online dating experience, keep them coming back not only to date but also to get advice and find hand picked, quality members! Members will then begin to see the brand as up to date and good value for money.

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Some Kind Words

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One of Lauren’s top partners, Planet Rock had this to say about their hard working account manager;

‘Lauren is a true advocate of WLD. She is highly proactive and always willing to help us generate more sales for station, by coming up with new ideas and ways of promoting the service. As Planet Rock has a worldwide appeal, Lauren instigated setting up Planet Rock within other territories outside the UK which WLD serve e.g. USA.’

Jon Norman

Head of Marketing
Planet Rock

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It’s All About The Staff

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The staff here at WhiteLabeldating.com really are the heart of the business and a lot of effort goes into making the platform the very best it can be.

Look out for the monthly top tip as we start to reveal the team behind the emails.

As always, thanks for reading and we look forward to sharing more tips and quotes with you as the year continues.

Best Wishes

Your White Label Dating Team

www.whitelabeldating.com

September Newsletter from WhiteLabelDating.com

Thursday, September 2nd, 2010

Yes, that’s right it’s September…already! We can’t believe how quickly the last few months have gone! Things have been busier than ever here in Windsor, August has been a very proactive and exciting month…let’s fill you in.

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The Bank Holiday Definitely Delivered

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We promised you good things from the Bank Holiday weekend and we haven’t let you down!

Bank Holiday weekends always provide great opportunities for your site(s). There is so much potential for extra visitors and higher conversion rates and this August Bank Holiday proved to be no exception.

Bank Holiday Monday was the highest grossing UK revenue day since March this year, those extra conversions really paid off! This is great news for you and your site(s) and just shows that spending that little extra bit of time maximising your online spend really does pay off.

It wasn’t only the August Bank Holiday that saw great results. Overall August has been a very profitable month. It was the best month for the number of online members we have ever seen on the White Label Dating platform!! This is an amazing statistic and clearly shows that online dating is getting more and more popular, thus making your site more and more populated which helps increase your member’s chances of finding a partner - so winners all round!

We look forward to seeing more results like these for September and the rest of 2010!

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Customer Care Just Carries on Improving

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In the past month we have introduced two very important departments to the customer care team. We are pleased to announce we now have a retention team who are at hand to assist all members with cancelling subscriptions or any queries regarding cancellations. This new cancellation process allows members to cancel their membership with us when needed over the phone, the process is instant and the member will receive instant confirmation after speaking to a representative via our free phone telephone line.

We have also introduced a new fraud department to the team, this allows the Customer care team to concentrate more on our members whilst the fraud team are on hand to filter out fraudulent activity on the site and remove any members from the site that are not using the service as intended. This will make all of our sites a more enjoyable and safer place for our genuine members to be.

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The Number One Event for Interactive Marketing

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It’s that time of the year again…ad:tech time! We are not exhibiting at this year’s London show but have just secured our place at ad:tech New York which is taking place on 3rd and 4th November at the Javits Convention Center - New York.

ad:tech is the number 1 event for interactive marketing. The Digital Marketing Conference for today’s marketing leaders, an event not to be missed if you can help it!

As mentioned, we will not be exhibiting at the London show, but we will definitely be attending as it’s such a great event for the online marketing and advertising community. The London event is taking place on Tuesday 21st September and Wednesday 22nd at The National Hall, Olympia.

If you can get to ad:tech London, try and attend some of the workshops as well as having a wander around the exhibition. You can pick up some great tips and it’s a great networking event!

We are really excited to be exhibiting at the New York show! It will be a great opportunity to connect with our US market. If you are lucky enough to be heading to New York around the same time, be sure to drop in, we would love to see you!

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One Final Reminder

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With it now being September we wanted to give you one last reminder about the Partner Awards 2010. With the closing date being September 30th you still have a few weeks left to really put your all into your site(s) and campaigns.

Go that last extra mile, it will all be worth it if you win one of the 5 star trips up for grabs or any of the other top prizes going! Have to say we are a little jealous of what is up for grabs!

So go on, give yourself that one last push!

Good Luck!

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Don’t be a Stranger

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You don’t have to wait another whole month until you hear about our new updates and news. You can receive regular updates on our blog, twitter and facebook page. We want to hear from you to understand what you like about our newsletters and what you think would be useful for the future, so be sure to get in touch.

Thanks for reading, if you have any questions, don’t hesitate to drop me a note.

Kindest Regards,

Francesca Heath

fheath@whitelabeldating.com

WhiteLabelDating.com

August Newsletter from WhiteLabelDating.com

Monday, August 2nd, 2010

August is upon us already following an exceptionally busy July, with more member communications than ever before and conversions sky rocketing.

What better time to reflect on performance over the last month? So take a few moments out of your busy schedule to hear all about the last month’s developments.

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Messages in Their Millions!

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July was one of our busiest ever months for online member communications.  Between the 1st and 28th July on average 1,026,631 messages were sent per day!! Of course, more messages mean greater engagement which ultimately improves the experience of members on the site and keeps them paying for longer.

To support all of this additional online activity, our Customer Support Team have been working harder than ever to make sure that they’re on hand for any questions members have.

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Take that Step…Go International!

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We know that one of the biggest challenges can be standing out from the crowd in an industry that sees new sites launching every week. However, our International territories continue to go from strength to strength as they make the most of less mature markets.

For months now, we’ve been talking about the successes of the South African market, but Wednesday 28th July  turned out to be the best revenue day EVER for our South African partners! Go SA! This just goes to show that the market continues to grow and is showing no signs of saturation to date.

In the past month alone we have had many different sites launch internationally due to their UK success. A few of these sites include:

www.mylovebuddy.co.za

www.datingfuntonight.com/SouthAfrica

www.wrmdating.com/South_africa.html

The site www.wrmdating.com has done particularly well. Last month the conversion rate for the UK site was 24% with the South Africa site growing at 26% and the Australian site growing 34% compared to last month. For a site which has only recently spread its wings over to the SA and AU it’s really showing great potential!

With such strong growth in the market, we’d recommend speaking to your partner manager today to learn what the network could offer to you and how you can grow your existing portfolio of sites to maximise your revenue potential.

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New Dedicated Mature Network

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With the number of active internet users growing amongst older generations and the average lifetime of the population increasing, there are more mature singles now than ever before.

Following significant investment in research into the online dating market, results show that there are over 1,592,000 potential over 50s online daters. With more disposable income (75% lie in an affluent socio-demographic band A-C1) and time on their hands, online dating is proving to be an increasingly popular method of meeting new people.

After conducting this research we decided to meet this demand, and are pleased to announce that we successfully launched a targeted network exclusively for these individuals. This network specifically caters for the mature market and provides a community tailored to meet their needs, free from the inconveniences that come with sharing the site with much younger members. They also benefit from a tailored CRM programme and promotions.

Following the launch, the initial performance has been very encouraging and we look forward to seeing this go from strength to strength as new members join these bespoke sites. Should you wish to find out more about this new network and the benefits that it could bring to you, please speak to your Partner Manager today who will be happy to discuss this with you.

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Suspicious Members & New Search Functionality

We have recently introduced a ‘Mark As Suspicious’ button into our Moderation Tool. This allows our moderators to track a profile that may look a little suspicious but not enough to reject it completely. Once this button is clicked, we are able to run a report to keep an eye on the activity within the profile to ensure that the member is genuine. What a fantastic way to stop those nasty scammers ruining your members dating experience!

After reviewing member feedback, we decided it was time to update the search facility. We don’t want your members having to search through page after page of unsuitable members, so we’ve introduced new ways to narrow down their search. They are now able to search using the following options:

  • Name
  • Age
  • Last Online
  • Latest joined
  • Newest video
  • Newest photo

So far the feedback has been fantastic. We recognise that making the member experience the best that it can possibly be, the lifetime of membership is lengthened and thus revenue per member increases. Good news all round!

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Just Another Reminder…

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Just another little reminder about the up and coming Partner Awards 2010! You would have recently received a email about the awards, the categories and the prizes and I’m sure you think the same…it’s definitely one not to be missed!

With the closing date being the end of September, there’s still time to make a difference and secure your tickets to an all expenses paid holiday of a lifetime.

Check out our blog for the most recent news and updates on the awards.

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Thanks for Reading

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Hope you have got your WLD intake for the month.

You can keep up to date with the goings on of WLD at our blog, and remember to follow us on Twitter for all the latest updates and news.

Be sure to get in touch if you have any questions regarding anything in this month’s newsletter, or if there’s anything you wish to discuss.

As always thanks so much for reading, and see you next month, enjoy the start of those summer holidays now wont you!

Kindest Regards,

Francesca Heath

fheath@whitelabeldating.com

WhiteLabelDating.com

Time Is Running Out To Win The Trip Of A Lifetime

Wednesday, July 28th, 2010

With July drawing to a close we wanted to get in touch to remind you that time is running out to bag yourself that all important “Partner Of The Year” title.

With the closing date being the end of September, there’s still time to make a difference and secure your tickets to an all expenses paid holiday of a lifetime.

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The Categories

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Two months is plenty of time to secure your place as Partner Of The Year, but don’t forget there are plenty of other categories too. Let us take this opportunity to remind you:-

1. Partner of the Year*

2. Biggest UK Revenue Growth*

3. Biggest International Revenue Growth*

4. Most Successful Casual Site

5. Best Converting Site

6. Best Site for Retention & Lowest Churn

7. Best Site for Re-Initials

8. Best Site for Lifetime Value

9. Best Site Design

10. Best Marketing Campaign

For more details on each of the categories and what you can do to help secure your place, be sure to speak to your Partner Manager today!

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The Prizes

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With such great prizes on offer, we’re sure that you don’t need reminding, but just in case, let us whet your appetite…

The winners of the top three categories; Partner of The Year, Biggest UK Revenue Growth and Biggest International Revenue Growth will receive an all expenses paid* trip to either Miami, New York, Las Vegas or Dubai, the choice is yours!

Other prizes include high tech gadgets, vintage champagne and a weekend away in a top London hotel. These awards are unprecedented in the industry, but we recognise the need to reward you for your hard work and determination and we’re delighted that so many of you are grasping the opportunity with both hands.

Give your campaigns that extra push in these last few weeks and it could be you jet setting off on that 5* holiday!

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It Could be YOU

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There really is no reason why YOU can’t be our “Partner of the Year” 2010. We’re here to help you go for that one last push which we know could make all the difference!

Plans are already being made for this year’s Partner Conference and we are really excited to announce the Partner Awards there this year.

If you wanted to have a chat about the awards, your current position and what you need to do to secure your place, your Partner Manager will be at the end of the phone waiting to take your call.

Good luck and don’t underestimate how much work you can do in just 2 months!

Francesca Heath

www.WhiteLabelDating.com

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*All expenses paid includes flights, accommodation and £1000 spending money

South Africa goes from Strength to Strength!

Wednesday, July 14th, 2010

Many of our Partners own a portfolio of dating sites; giving them the opportunity to expand into different areas and reap the benefits of growing Markets – not only inside of the UK, but internationally.

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Strength to Strength

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South Africa is but one of our emerging international markets which has recently been going from strength to strength – providing us with some pretty impressive figures over the last 6 months. However this market shows no sign of slowing down as June’s performance proves!

  • Overall revenue across the network increased by 16% from May
  • Total subscriptions increased a whopping 18%
  • Compared to this time last month, conversions are up a further 20%

With all of the positive changes we have made and continue to make to ensure we deliver first class customer service across the board – it is no surprise we are beginning to see and will continue to see the benefits. I am sure we still have a lot more to come from this growing market - watch this space!

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Dont Waste Any Time!

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If you don’t already have a site set up in South Africa, be sure not to miss out on the clear opportunity that exists here. Speak to your Partner Manager today on +44 (0) 1753 271280 or at partners@whitelabeldating.com today.

Kindest regards

Your WhiteLabelDating.com Team

How to get members - there’s more to life than Google PPC!!

Monday, May 24th, 2010

In recent months a lot of our partners have asked us where we recommend advertising to acquire customers, particularly for the non-adult networks. The truth is that there’s more options than ever and the most successful partners use as many sources as possible to get the broadest range of customers.

Below are a few sources to get you started:

PlentyOfFish.com

Whilst many partners advertise on Plentyoffish.com indirectly through Google Adwords content network, you can cut out the middleman and advertise directly via PlentyofFish.com - your ads can be live in just 5 minutes and you can target by age, gender, location and income. Learn more at www.plentyoffish.com/advertising.aspx.

Smooch.com
This is the largest UK-based free dating site which attracts many of their members through search engine optimisation. You can benefit from this traffic through targeted advertising. You may wish to target a specific demographic (eg. men over 50) for your site. They’ve offered WLD partners a special rate of just 50pence CPM - remember to quote WLD. To learn more, go to www.smooch.com/mediapack/smoochmediastart.html.

MSN / Bing
A great alternative to Google is to try Bing, Microsoft’s new search engine. Generally partners report lower acquisition costs on Bing and their traffic is increasing due to a national TV advertising campaign. Learn more about advertising on Bing via https://adcenter.microsoft.com/

Facebook
If you’ve not tried it yet, you will love what Facebook can offer you - choose to pay on a CPC or CPM basis and target only the demographics you want to get the results you need. There is a HUGE VOLUME of basic members available here, learn more at www.facebook.com/advertising/.

Affiliates
If you want someone else to do the legwork, consider an affiliate programme for your site - you’ll need to give away some revenue to the affiliate, but this is often comparable with what you would pay Google on a CPA basis anyway (either for a basic or full member). Learn more about affiliates at www.affiliates4u.com/forums/ then contact an affiliate agency like www.affiliatewindow.com/ or www.linkshare.co.uk to get started.

The above are just a few sources to help you acquire new customers, be sure to tag the traffic from your new sources so you can compare them in the Partner Portal.  For any extra information or if you just want to have a chat about your options, get in touch with your partner manager today, they are always more than willing to help.

Toyboy.com Grabs the Attention of the Media

Tuesday, April 27th, 2010

The hard work of Toyboy.com has helped the brand take the attention of the media yet again. The site has managed to be featured in not one, but two UK newspapers, The Sun and The DailyMail.

The site carried out some research on 1,000 women aged between 18 and 65 and found that having a toyboy can make a woman feel an average of four years younger than they actually are. Both newspapers picked up on the research and the site was quoted in each article, giving Toyboy.com some great coverage!

The site is a perfect example when it comes to proving that driving your marketing, believing in and selling your brand can lead to brilliant results. Check out the online articles at The Sun and The MailOnline.

Well done Toyboy.com, keep up the good work!

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F-buddy gets some insight into celebrity packages

Friday, April 16th, 2010

The owner of f-buddy.co.uk really got his thinking hat on this week when he got together with his PR agency and cajcrried out some research into who women perceive to have the biggest “manhood” in show business.

The survey of 4,000 ladies was conducted by the site f-buddy.co.uk, and the results landed the site a place on the front page of the Daily Star newspaper, along with a whole page inside spread and an online piece! Just in case you were interested, Jeremy Clarkson come in top followed closely by Gordon Ramsey and Daniel Craig and poor little Alan Carr was right down the bottom!

Managing to get a feature on the front page of such a recognisable newspaper is great PR coverage for the site and it just shows what a bit of fun and imagination can do! Check out the article online for yourself and see if you agree with the results.

April Newsletter from WhiteLabelDating.com

Thursday, April 1st, 2010

Welcome to the April edition of the White Label Dating newsletter, a month filled with the excitement of the arrival of spring. The clocks have gone forward, the nights are slowly becoming lighter, winter coats have been put away and the parks are full of loved up couples taking a Spring stroll….all in all a perfect month for your members to start finding some love.

April has also been as busy as ever here at the White Label Dating offices with partner workshops, new site developments and platform updates. Have a read to see what your WLD team have been working on.
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Helping Your Members ‘Break the Ice’

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WhiteLabelDating.com is always keen to introduce new features to improve the platforms to increase revenue and improve retention. One of our latest developments was the introduction of Icebreakers which have seen an exciting increase in conversion levels on the sites.

Icebreakers allow members on the site to introduce themselves to members of the opposite sex determined by age and location in one easy email. All done by a simple click of a button.

Not only does this lower the barrier for entry, it encourages basic members to upgrade to respond with email, which we believe will see an improvement in conversions across the sites. One of the biggest benefits is that it also encourages a better quality of members in the database as in order to be able to send an Icebreaker the members are required to have a full profile and moderated profile picture.

At present the icebreakers are still only available across the General network and to women on the Adult network. This is to encourage more women to engage in communication with men on the site, which we know gets more of them paying! We will continue to review the performance across the Adult network before deciding whether to introduce to male members in the future.

This is a great new feature which helps your site stand out from the competition and we would encourage you to build this into your online marketing campaigns moving forwards. If you have any questions or wish to discuss the effect this new development could have on your site and your members feel free to give your Partner Account Manger a call and they will be happy to help.

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2010 Partner Awards

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We just wanted to make sure you hadn’t forgotten about this year’s Partner Awards. You still have a good 6 months left until the closing date, which is the 30th September 2010 so you have plenty of time to tweak those marketing campaigns to the best they can be and shine those new site designs until they sparkle.

Here is a quick recap of the categories….

1. Partner of The Year*

2. Biggest UK Revenue Growth*

3. Biggest International Revenue Growth*

4. Most Successful Casual Site

5. Best Converting Site

6. Best Site For Retention & Lowest Churn

7. Best Site For Re-Initials

8. Best Site For Lifetime Value

9. Best Site Design

10. Best Marketing Campaign

Not that you need reminding of the fabulous prizes that are up for grabs but just in case you have forgotten what amazing things you could win, let us give you a little reminder……

The winners of the top three categories, Partner of The Year, Biggest UK Revenue Growth and Biggest International Revenue Growth will receive an all expenses paid trip to either Miami, New York, Las Vegas or Dubai, the choice is yours.

Not only that there are also high tech gadgets, vintage champagne and a weekend away in a top London hotel up for grabs. The awards really are a great opportunity for you to get more involved with your site(s) and it gives us a great chance to award you for all your hard work and determination.

If you need a helping hand or just want to chat over some ideas for the awards give your Partner Manager a call. The winners will be announced later in the year.  Good luck!!

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General Network Sees Strengthened Performance

Many of our partners own a portfolio of dating sites including a general site which is something that we would always encourage. Not only does this assist you to extend your brand but allows you to easily use online advertising to promote the site. General sites are much easier to promote through social networks and of course can be advertised on search engines.

In the past 4 weeks alone, reinitials have seen an increase of 67%, initials 20% and a reduction in terminations of 24.7%. Some examples of sites that are really performing well on the general network include;

www.wrmdating.com
www.thedailymashdates.co.uk
www.cornfieldromance.co.uk

It’s not only the UK general network that is performing well. The South African general network is outstanding with the number of basic members up by 5.65% in just one month and full members increasing by 3.54%. Some general South African sites that are doing really well include;

www.date-sa.co.za
www.truedate.co.za
www.easydating.co.za

With such a strong support team behind you it’s never been easier to set up a new site. Why not take this opportunity to set up a new site and generate the opportunity for cross promotion from your existing database. Your Partner Manager will be happy to discuss this further with you.

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New Moderation System Implemented

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In a continued effort to improve the quality of the database, increasing conversion and retention, we are always looking for ways to improve the customer experience.

The recent introduction of the new moderation system means that our support team now have the best possible tools to give outstanding service to the members. We have now implemented a process which means that all profiles, first messages, diary entries and photos are now approved by one of our team members in Windsor.

Since introducing this new workload the support team have introduced a new moderations team who are solely dedicated to moderations, they are working shifts between the hours of 8:00am and 11:00pm so your members can find their profiles being updated in record speed. Our average moderation time is just 3 hours and improving.

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See You Next Month

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Thanks so much for reading, and remember you can check out our blog and Twitter page for more recent news and updates.

Please do drop me a line if you would like to see anything in the next edition of the newsletter, we always love to hear from you. You can reach me at fheath@whitelabeldating.com

Have a lovely Month and enjoy Easter, try not to eat too much chocolate!

Kindest Regards

Francesca Heath

fheath@whitelabeldating.com

WhiteLabelDating.com

Customer Support Team Update w/c 29th March

Monday, March 29th, 2010

As we are nearing the end of March, we have taken the time to reflect upon the month that we have had. It really has been a busy one and has gone by in a flash. The last of our new features this month was the launch of the ‘Ice Breaker’ facility. This new feature allows all members, once they have uploaded a photo, to introduce themselves to hundreds of members by composing one message. This is a great way to reach a large number of members and to make some immediate connections. This is especially beneficial to our basic members who are not sure whether to upgrade their accounts or not. By using the ‘Ice breaker’ facility, we are not only encouraging members to upload a photo which has shown to improve success rates, but are also giving them a chance to sell themselves before committing to a payment. They can then gage the response they receive back which can be the final push they need to upgrade their account. The moderating team have been kept busy as they are now approving all ice breakers too.

This month has seen a number of significant changes and has solely been about driving customer satisfaction by making the sites as user friendly as possible. We have seen a rise in customer satisfaction and a promising decline in complaints. Needless to say that this is just the beginning and there is plenty more to come from the support team throughout the year.

As always thanks so much for reading and have a brilliant week!

Member Query of the week

With the Ice Breaking facility proving to be such a huge success, we have been on hand to answer all of the many queries. The most frequent query has been ‘what type of thing should I write in my message if it’s reaching so many people’. Well the answer is simple really, just be yourself! We want our members to have fun on the site and enjoy meeting new people. Therefore, their messages should reflect this by being as fun and friendly as possible. Just a few lines to introduce yourself, and maybe write a little about what you are looking for is perfect. Basically whatever feels comfortable and natural, just as though you were talking to someone you had just met in a bar or through a friend. All we ask is that they keep it clean and do not include any personal details. We think our members are really enjoying this new feature and appreciate all the help we are giving them.

Customer Satisfaction Rate

99.2%!

Good Feedback

We are proud of our work and of our members too! This is reflected in our good feedback every week…

Sharon on Plenty More Fish UK

“This is just to let you know that I have already met someone within 4 days of being on your website, and would like to hide my profile now, as we will be meeting again. I cannot thank you enough as without being on here I would not have met such a lovely man. I am thrilled to bits. I came on here purely on impulse, and it has worked. I am so happy!! Thanks again. Sharon”

Ben

I wish the members on here were as open and well spoken as the support team. I’d have no problem getting to know people then. I guess between me and the support team, we have convidence talking to people. When I go to a shop in town, If I buy something and the girl is pretty behind the counter, I allways almost ask her out, as she has a good nature, and she comments on what I’m buying, it really makes me feel good. I’m shy though, and the time between us is far to short. Well, I hope I can meet someone on here as open as the support team, who makes an effort to respond and reasure.

Yay for the good ol support team.:P Thank you. Ben. (:

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