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Posts Tagged ‘radio’

Adding a little magic to your life

Wednesday, December 2nd, 2009

It gives us much delight to announce the launch of MagicDating.co.uk on the White Label Dating platform. The new site adds to Bauer Media’s already huge radio media reach and is a very exciting move forward for both parties. Bauer Media reaches over nineteen million UK adults across their multiple media channels. They have built up strong and personal relationships with their listeners and this will continue throughout their dating site.

Iain Clasper, the Development Director for Bauer Radio had this to say about the new site launch MagicDating.co.uk:

“We are delighted to be completing the final stage of our dating roll out with White Label Dating, the sites on our Big City Network have far exceeded our initial expectations and we’ve had some great feedback from loved up listeners which shows how powerful the partnership is”

The site has a fresh and friendly feel to it, and offers it’s members a chance to find love and friendship. This site also offers a service “just for guys” and “just for girls” which helps widen the site’s target audience. With the radio station Magic 105.4 being one of the UK’s best known music brands, the connection to the dating site is sure to be a huge success. With the increased reach of radio advertising, we are expecting some great results from MagicDating.co.uk.

Let’s hope more people will be adding some magic to their lives. We wish them all the best for a bright looking future.

Magic Dating

Radio Ads Send Conversions Rocketing

Friday, July 17th, 2009

The Bauer Media Group have just launched 17 new radio stations, adding to their already huge radio media reach.Figures from the Bauer Media website states that, “every week, 12.4 million people listen to a Bauer Media radio station.” So its no surprise with increased reach of their radio advertising the overall conversion rate went up to 13%, and that’s just within the first month!

Check out some of the ads below:-

Bauer Radio Ad 1

Bauer Radio Ad 2

This provides further evidence of the impact of radio advertising and how it can have huge benefits for you and your site. It allows you to sit back and enjoy the rewards while your member count increases by the second.

If you are interested in radio advertising for your site just get in touch with your account manager they will be sure to point you in the right direction.

Record Conversion Rates

Tuesday, February 10th, 2009

We were over the moon to find that one of our partners, Single With Kids is converting 68% of their basic members to full paying members!

They’ve recently received a lot of attention having been featured on GM.TV with Lorraine Kelly and a number of national radio shows. This of course drives more traffic to the site and is self perpetuating. We’re so proud to be running the platform behind the site, offering the features to encourage members to upgrade and the support of our Partner Team to assist the partners to achieve their maximum potential. Well done chaps!