With the number of active internet users growing amongst older generations and the average lifetime of the population increasing, there are more mature singles now than ever before.
Research reveals growth opportunity
Divorce in the over 50s has soared by 19% to 23,000 a year since 1998, whilst the overall divorce rate has actually fallen 16% to 130,000 a year. Ultimately, this means that there is a large section of the population which is currently under-served in terms of tailored services.
Following significant investment in research into the online dating market, results show that there are over 1,592,000 potential over 50s online daters. With more disposable income (75% lie in an affluent socio-demographic band A-C1) and time on their hands, online dating is proving to be an increasingly popular method of meeting new people.
The proof is in the pudding
This research is under-pinned by our own experiences following recent communications sent to members. Our latest Featured Member campaign saw resulting revenue 61% higher for mature members in comparison to those aged under 50.
Feedback from your members
Sites on the General Network currently allow members of all ages to sign up. The beauty of this is that it allows members to communicate freely regardless of their age and that of the recipient. Whilst this works perfectly for many of our members, feedback following recent surveys has suggested that they would like a dedicated platform to only include members of the same generation in the hope that they’ll have more in common and therefore likely to find a connection with somebody.
Our new solution
To meet this demand, we are pleased to announce that over the next fortnight, we will be launching a targeted network exclusively for these individuals. This network will specifically cater for the mature market and will be provide a community tailored to meet their needs, free from the inconveniences that come with sharing the site with much younger members. These individuals will also benefit from a tailored CRM programme and promotions.
The launch of this new network provides you with a huge opportunity, to not only target a new niche but offer another option to the mature members of your existing site(s) offering cross promotional revenue. Should you wish to find out more about this new network and the opportunity that it presents, please speak to your Partner Manager today who will be happy to discuss this with you.
Get in touch
It’s our sole task to help you make the most of your site portfolio and to satisfy your members ensuring that they stay around for longer, bringing you greater revenue and your members a better experience.
We hope that you’re as excited as we are by this new opportunity and that it demonstrates our continued commitment to our partnership.
As always, we appreciate your feedback and are always on hand to answer any questions that you may have. With your Partner Manager only a call away, please don’t hesitate to get in touch. You can speak to one of the team on 01753 271280 or alternatively by email at partners@whitelabeldating.com.
