White Label Dating

Posts Tagged ‘dating’

The Independent Partners With WhiteLabelDating.com

Thursday, August 5th, 2010

the-independent

It’s with much pleasure that we’re able to announce our latest partnership with an exciting new publisher.

The Independent are the most recent of many large publishers to recognise the potential revenue available by offering their readers value added services such as dating. We’re delighted to be able to going into this joint venture together and look forward to outstanding results.

Renowned as being the best white label dating provider in the UK, it’s no wonder we remain the publisher’s number one choice! The Independent will be in good company, joining many other well known publishers such as The National Magazine (NatMags), Dennis Publishing, Bauer Media, J Media and Future Publishing.

We look forward to bringing you more details of the partnership shortly, so watch this space.

Best Performance. Ever.

Tuesday, July 13th, 2010

As most of our partners will be aware, there is generally some seasonality to the dating calendar and the summer months can be notoriously slow. However, recent improvements to the platforms and comms sent to members seem to have things booming!

We’re pleased to announce that yesterday saw the following:-

Partner’s best day of upgrades this year

Highest ever cash collected on the General network

Highest ever record of initial payments

Highest ever revenue day on the exclusive Mature network

Not only is it great to see that the recent roll out of networks and features are improving the member experience but it’s also delivering more revenue than ever before to our partners.

With such outstanding performance, there’s never been a better time to invest in marketing your sites. If you’re interested in ways to drive more traffic to your sites, be sure to speak to your Partner Manager today on +44 (0) 1753 271280!

We’re launching a new network!

Thursday, June 17th, 2010

With the number of active internet users growing amongst older generations and the average lifetime of the population increasing, there are more mature singles now than ever before.

Research reveals growth opportunity

Divorce in the over 50s has soared by 19% to 23,000 a year since 1998, whilst the overall divorce rate has actually fallen 16% to 130,000 a year. Ultimately, this means that there is a large section of the population which is currently under-served in terms of tailored services.

Following significant investment in research into the online dating market, results show that there are over 1,592,000 potential over 50s online daters. With more disposable income (75% lie in an affluent socio-demographic band A-C1) and time on their hands, online dating is proving to be an increasingly popular method of meeting new people.

The proof is in the pudding

This research is under-pinned by our own experiences following recent communications sent to members. Our latest Featured Member campaign saw resulting revenue 61% higher for mature members in comparison to those aged under 50.

Feedback from your members

Inline

Sites on the General Network currently allow members of all ages to sign up. The beauty of this is that it allows members to communicate freely regardless of their age and that of the recipient. Whilst this works perfectly for many of our members, feedback following recent surveys has suggested that they would like a dedicated platform to only include members of the same generation in the hope that they’ll have more in common and therefore likely to find a connection with somebody.

Our new solution

To meet this demand, we are pleased to announce that over the next fortnight, we will be launching a targeted network exclusively for these individuals. This network will specifically cater for the mature market and will be provide a community tailored to meet their needs, free from the inconveniences that come with sharing the site with much younger members. These individuals will also benefit from a tailored CRM programme and promotions.

The launch of this new network provides you with a huge opportunity, to not only target a new niche but offer another option to the mature members of your existing site(s) offering cross promotional revenue. Should you wish to find out more about this new network and the opportunity that it presents, please speak to your Partner Manager today who will be happy to discuss this with you.

Get in touch

Inline

It’s our sole task to help you make the most of your site portfolio and to satisfy your members ensuring that they stay around for longer, bringing you greater revenue and your members a better experience.

We hope that you’re as excited as we are by this new opportunity and that it demonstrates our continued commitment to our partnership.

As always, we appreciate your feedback and are always on hand to answer any questions that you may have. With your Partner Manager only a call away, please don’t hesitate to get in touch. You can speak to one of the team on 01753 271280 or alternatively by email at partners@whitelabeldating.com.

Aiding Your Expansion

Thursday, May 13th, 2010

Whilst the UK dating market continues to mature with awareness growing, revenue from online dating is better than ever before. However, competition in the UK market is high which can make advertising expensive as different site owners fight to secure keywords.

FRESH OPPORTUNITIES

Inline Having originally launched into the South African market just over a year ago, the growth that we’ve experienced in this territory far exceeds any expectations that we had. In the past year alone, the number of full paying members on the platform has increased by 275.69%. Following steady growth we recently introduced a number of changes on the platform to tailor it for the audience, including imagery, currency, localisation of copy etc.

These improvements were also rolled out as part of the CRM programme to ensure that the members experiences on the sites are truly authentic, intended to increase conversion.

“full paying members have increased by 275%”

DRIVING MEMBERS BACK

Following the introduction of the improvements to the platform, we were pleased to introduce a bespoke seasonal communications plan to send comms focussed on the South African seasons, national and cultural holidays.

In the past 2 months alone since introducing these changes, revenue generated on the South African network has increased by 15.21% whilst 7 day conversions have increased by 21.43%, proving that there’s never been a better time to be driving traffic to these sites.

“revenue has increased by 15%, 7 day conversions have gone up by 21%”

SPEAK TO US!

Inline If you don’t already have a site set up on the South African network, speak to one of our Partner Managers today to see what opportunities this could present you with.

Should you already have a site set up in South Africa, feel free to give us a call to discuss how you could be driving more traffic to your site. With the platform converting better than ever before, more traffic = more revenue!

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating

Over 50s Market Steals The Show!

Thursday, May 6th, 2010

All of the improvements that we’ve been making across the platforms have seen a great improvement in conversions. The most noticeable increase has been across the General network and in particular in the over 50s market.

OUTSTANDING PERFORMANCE

Inline In the last week alone, the conversion rate on the General network was double that of the Adult, with the 7 day conversion rate more than 278% higher. Not only are conversion considerably higher on the General network, but additional revenue through thepurchase of credits is currently 220% higher.

“General network currently has a 7 day conversion rate 278% higher than Adult. Revenue from credits is 220% higher”

EMAIL DRIVES REVENUE

Recent CRM activity across the network continues to show positive growth in the over 50s market. The latest Featured Member campaign saw resulting revenue 61.4% higher for members over 50 than those under 50. Conversion is also typically much higher in this market as this group of people have more disposable income.

“Revenue driven from CRM activity is 61.4% higher for the over 50s!”

THE OPPORTUNITY’S YOURS

Inline If you don’t already have an over 50’s site, we would recommend speaking to your Partner Manager today to discuss the opportunities that this could present you with.

This could act as a nice addition to your portfolio and drive some welcome additional revenue.

You can contact your Partner Manager by email atpartners@whitelabeldating.com or on 01753 271280.

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating

Continued Improvements To Your Platform

Wednesday, April 28th, 2010

As many of you will be aware having attended the Partner Conference in October, we promised great things. As the quarter draws to a close, it gives us great pleasure to have delivered so many great improvements to the platforms and to have witnessed the positive effect that these have had on conversion rates.

Performance has improved drastically with the 7 day conversion rate over the platforms up by 22% in the last month alone and re-initials up by 139%, we wanted to recap on the developments and progress that has enabled this to happen.

Over the coming week, we’ll be summarising the great steps forwards that we’ve made together and sharing learnings that we’ve made along the way. So, let us begin…

“7 day conversion up 22%, re-initials up 139%|”

TAILORING EXPERIENCES

We recognise the importance of giving members the best possible experience on your sites to increase conversion from basic to full members and once full, to extend the length of their lifetime on the site.

One of the ways that we tackled this issues was with the introduction of a recommended members facility. Rather than depending purely on the members’ set search criteria, the intelligent recommendation engine highlights members similar to those that they’ve been looking at, winking and messaging. This goes a long way in tailoring the experience for each individual on the site. In the last 4 weeks, we have seen terminations across the platforms decrease by 9.9% as a result.

“Terminations down 9.9%”

EQUIPPING YOUR SUCCESS

Many of our partners are now accustomed to the Partner Portal which has become a critical tool for monitoring and improving the performance of their sites through the reporting that this offers. We would like to inform you that from this evening, the old admin system will be disabled and you’ll automatically be re-directed to thePortal. You will be able to access the Portal using your existing log in details.

ALWAYS ON HAND

We pride ourselves on having an account management team on hand to help with the smooth running of your site and to help plan the growth of your sites. If you have any questions, please feel free to give them a call on 01753 271280 where they’ll be happy to talk to you.

We’ll be sending further news and developments over the coming days but in the meanwhile, don’t forget that you can keep up to date with all of the latest news on ourblog and Twitter accounts (including the performance account which notifies you of maintenance to the platforms).

From all of the team at White Label Dating, we’d like to thank you for your continued support and look forward to many more future successes with you.

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating

January Reaps Rewards

Tuesday, December 29th, 2009

Everybody knows what it’s like… New Years comes around and people start making those resolutions. more often than not, this includes changing their relationship status - vowing to spend another New Years alone. Not rocket science right? We agree.

However, a quick search on Google Insight for the search term “dating” proves to be quite an eye opener. Over a 3 year period, not only is January a peak month for searches each and every year, it’s uplift is considerable. Records show that January often sees an increase of around 30-35% to the month of December.

Those partners with the most successful sites are those that invest in their online marketing campaigns wisely. The New Year period is certainly a time that our partners should be looking to increase their spend to benefit from the seasonal demand. Investing during this period should see increased traffic to your site(s) and revenue in no time. Perfect!

Adding a little magic to your life

Wednesday, December 2nd, 2009

It gives us much delight to announce the launch of MagicDating.co.uk on the White Label Dating platform. The new site adds to Bauer Media’s already huge radio media reach and is a very exciting move forward for both parties. Bauer Media reaches over nineteen million UK adults across their multiple media channels. They have built up strong and personal relationships with their listeners and this will continue throughout their dating site.

Iain Clasper, the Development Director for Bauer Radio had this to say about the new site launch MagicDating.co.uk:

“We are delighted to be completing the final stage of our dating roll out with White Label Dating, the sites on our Big City Network have far exceeded our initial expectations and we’ve had some great feedback from loved up listeners which shows how powerful the partnership is”

The site has a fresh and friendly feel to it, and offers it’s members a chance to find love and friendship. This site also offers a service “just for guys” and “just for girls” which helps widen the site’s target audience. With the radio station Magic 105.4 being one of the UK’s best known music brands, the connection to the dating site is sure to be a huge success. With the increased reach of radio advertising, we are expecting some great results from MagicDating.co.uk.

Let’s hope more people will be adding some magic to their lives. We wish them all the best for a bright looking future.

Magic Dating

The perfect addition to your site

Monday, November 9th, 2009

More and more businesses are turning to dating as an additional source of revenue as advertising revenues take a tumble. It’s encouraging that more partners are launching dating facilities even when this can be quite a diversification away from their original business.

Due to the minimal amount of effort involved with launching a site on our platform and the ease of integration, it’s no surprise that this is an option gaining much popularity of late.

Given the SilverSurfersGuide.com already had an active community on their site, the recent addition of dating as a feature complimented their offering perfectly. Given that the site acts as a complete one-stop shop for the over-50s, this is a subtle new source of revenue for the site owners.

If you have an existing site, it’s worth remembering that integrating dating into your site is really simple to do and can provide you with a reliable source of revenue. Feel free to get in touch and we’ll be more than happy to help.

Great New Security Feature For Your Members

Friday, October 9th, 2009

picture-1

Here are WhiteLabelDating.com we pride ourselves on converting more basic to full paying members than any other platform. Experience has taught us that members with photos receive more communications, encouraging full paying members.

Therefore, we’re delighted to announce the introduction of webcam profile photographs to all of our partner’s sites. One of the main concerns of dating site members is that photos are out of date or aren’t of the actual person that they’re speaking to at all. To get around this problem, our new webcam feature allows members to prove that they are who they say they are by uploading a photo to our partner’s sites directly from the camera on their computer. This photograph is then verified with a date stamp.

Adding a webcam photo is completely free for members and we’re confident it will prove popular. Within a day of testing the new feature on Singles365.com we had 234 members upload their pictures.

We continue to strive to push boundaries, making online dating safer and are excited to be able to provide our partners with this additional functionality as standard, rolled out across the whole platform.