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Posts Tagged ‘conversion’

Find Out What’s New On Your Platform

Friday, April 30th, 2010

On Wednesday, we promised that we’d be providing you with a roundup over the week of all of the developments that we’ve been rolling out across the platforms over the past month.

So without further ado…
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HELPING PEOPLE CONNECT

InlineWe know that dating sites can tend to attract “lurkers” -  those people who join but don’t pluck up the courage to make contact with anybody or even upgrade to full membership.

To address this, we were very excited to implement our new Icebreaker tool. The tool allows members to send a “one off” introductory email to a group of individuals between their chosen age ranges and location, free of charge. This immediately saw a huge improvement in conversions, with the overall rate going up by 26% over the last month alone. This one off free communication allows members to make contact with other members, establishing connections which they’re then more likely to upgrade to be able to maintain.

Combined with the ability for members to filter their communication settings, this means that they’re able to hear from members that only match their criteria - yet further increasing satisfaction and helping them find suitable matches.

“Overall conversion up 26%”

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KEEPING UP TO DATE

InlineIt’s our sole task to help you make your sites the best that they can possibly be, delivering on their revenue potential.

If you’re interested in learning about new ways to drive more traffic to your sites or to get the most out of your marketing campaigns, don’t hesitate to get in touch.

As always, we’re available to speak to you on 01753 271280 or alternatively by email atpartners@whitelabeldating.com.

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A BIG THANK YOU

InlineWe’d like to thank you for your continued support to our partnership. We’re glad to see such improvements to the conversions across the platform and are confident there’s never been a better time to be driving traffic to your sites.

Further updates will follow over the coming days but should you have any questions, don’t hesitate to get in touch.

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating

Continued Improvements To Your Platform

Wednesday, April 28th, 2010
As many of you will be aware having attended the Partner Conference in October, we promised great things. As the quarter draws to a close, it gives us great pleasure to have delivered so many great improvements to the platforms and to have witnessed the positive effect that these have had on conversion rates.

Performance has improved drastically with the 7 day conversion rate over the platforms up by 22% in the last month alone and re-initials up by 139%, we wanted to recap on the developments and progress that has enabled this to happen.

Over the coming week, we’ll be summarising the great steps forwards that we’ve made together and sharing learnings that we’ve made along the way. So, let us begin…

“7 day conversion up 22%, re-initials up 139%|”
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TAILORING EXPERIENCES

We recognise the importance of giving members the best possible experience on your sites to increase conversion from basic to full members and once full, to extend the length of their lifetime on the site.

One of the ways that we tackled this issues was with the introduction of a recommended members facility. Rather than depending purely on the members’ set search criteria, the intelligent recommendation engine highlights members similar to those that they’ve been looking at, winking and messaging. This goes a long way in tailoring the experience for each individual on the site. In the last 4 weeks, we have seen terminations across the platforms decrease by 9.9% as a result.

“Terminations down 9.9%”

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EQUIPPING YOUR SUCCESS

Many of our partners are now accustomed to the Partner Portal which has become a critical tool for monitoring and improving the performance of their sites through the reporting that this offers. We would like to inform you that from this evening, the old admin system will be disabled and you’ll automatically be re-directed to thePortal. You will be able to access the Portal using your existing log in details.

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ALWAYS ON HAND

InlineWe pride ourselves on having an account management team on hand to help with the smooth running of your site and to help plan the growth of your sites. If you have any questions, please feel free to give them a call on 01753 271280 where they’ll be happy to talk to you.

We’ll be sending further news and developments over the coming days but in the meanwhile, don’t forget that you can keep up to date with all of the latest news on ourblog and Twitter accounts (including the performance account which notifies you of maintenance to the platforms).

From all of the team at White Label Dating, we’d like to thank you for your continued support and look forward to many more future successes with you.

Kindest regards,

Mel Kirk
B2B Marketing Manager
White Label Dating

Record Conversion Rates

Tuesday, February 10th, 2009

We were over the moon to find that one of our partners, Single With Kids is converting 68% of their basic members to full paying members!

They’ve recently received a lot of attention having been featured on GM.TV with Lorraine Kelly and a number of national radio shows. This of course drives more traffic to the site and is self perpetuating. We’re so proud to be running the platform behind the site, offering the features to encourage members to upgrade and the support of our Partner Team to assist the partners to achieve their maximum potential. Well done chaps!

We convert more members than our competitors!

Monday, February 9th, 2009

We’ve always believed that we provide a service superior to that of all of our competitors. Whether it’s the features of our platform or our outstanding Partner Management team that are always on hand to provide guidance and advice to ensure you get the most out of your dating site. We want the very best for our partners.

It’s always a delight to hear from partners when they contact us to let us know their success stories. We received an email today from one of our partners informing us that it’s costing them less than half of what it was costing them on the World Dating Partners platform. That’s the reason that we come to work in the morning! If you’re interested in starting a dating site using our platform, please drop an email to
partners@whitelabeldating.com.