Fancy getting some highly targeted free traffic to your site? Want to gain some new full paying members? Well WhiteLabelDating.com is going to let you into a little secret about how easy this is to do. One phrase…Search Engine Optimisation (SEO).
Over the next few months we will be bringing you consistent weekly blog posts with top tips on how to improve your SEO. The impact on your pocket of having lots of content on your site will be huge. By encouraging new material to be posted to your site on a regular basis, this should ramp up your position on Google’s natural search. This can be through the addition of blog posts, forums, news articles, text captions etc which could have your site appearing within the top organic listings on Google. Hassle free advertising for your site, can’t complain at that!
The next few issues of this blog will have step by step actions,helpful tips, and informative web pages for you to help build up your SEO to the highest standard it can be, resulting in huge amounts of free traffic heading towards your sites.
So look out for the next issue of More Content = More Cash coming next week, but for now, dive into issue 1 and get your four quick tips to kick start your SEO campaign.
Issue 1. Four quick tips to kick-starting your SEO campaign
1. Decide on a Concept
The best place to start is the concept of the dating site you wish to launch. Our account management team should be able to give you a few pointers to what are currently the most successful niches, if you’re short on ideas. Once you have your concept (e.g. Countryside Dating), you can take it forward to the next step of the process… keyword research.
2. Keyword Research
Since search engines and humans alike read words, it makes perfect sense to find out what words not only match your concept but are the types of words people search for. Google Keyword Tool is the best place to begin your research. It’s simple to use, just enter a selection of key phrases that you believe people would use to find your site and submit. The results are a whole host of words and phrases that Google believes match your entered keywords. Many of the words won’t be relevant but the words and key phrases that do match your concept AND have large amounts of search traffic are of the most interest. Make sure you record these keywords as they can be of great use in your PPC campaigns too.
Other tools recently released by Goggle include the ‘Search- based Keyword Tool‘ which is aimed to provide more accurate search estimates based on real traffic.
3. Competitor Analysis
After your keyword research, it is important to look at competitors and see what they are doing well and not so well. A simple Google search will return some top results which is the best place to look since they are obviously doing something right. Although the subject of popularity is outside the scope of this issue, it is the relevance that you should be looking out for. The sites listed at the top are relevant to the keywords you used to search for them with. Check the meta tags (View> Source) and note down what words are used in the <title> & <meta> tags. Remember, this is the text that is used in your search engine listing so make sure it is a precise description of what your site does. This will help improve conversion rates as any user who clicks on this link will expect to see what was described to them. A simple concept but powerful and something you should aim to perfect.
4. Brand/Messaging
You’ll achieve the best conversion results if you can match your descriptive keywords to the identity of your brand. A brand is simply a name underpinned with meaningful words. An example would be Disney, the word does not mean anything itself but is underpinned by the words ‘magic’ and ‘adventure’. List a few keywords that encapsulate your brand. The design of the site, content, and any adverts from this point ideally should adhere to the meaning of these words or make use of them in some way. The whole ethos is to make sure that a referred visitor to your site knows exactly what they are about to see before they get there and to not be disappointed as they’ve found what they were expecting.
In the next issue we will look at the tools you will need to produce content and talk about publishing frequency, building link popularity and using current affairs as a fuel for the viral fire. So make sure you tune in next week!
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