From the ever-changing world of online dating to the nuts and bolts of mobile, web, and API development, you can find the latest industry news and platform updates here.

Colour scheme

5 design tips to get your site working more effectively

Our web designers, Nick and Steph, give their top tips for effective site design and achieving a high conversion rate.  
1. Stand out from the crowd
If your website and social media channels look the same as everyone else, you will inevitably blend in online. You want your website to stand out.

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twitterlogo

Making the most of hashtags on Twitter

Utilising Twitter as part of your site’s marketing strategy can help build your brand, reach new audiences and increase your organic search ranking. Here are our tips for increasing the reach of your tweets by using hashtags effectively.

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Tech

Netiquette for your site’s social media presence

If you’re using social media marketing to reach potential new members, it’s essential that you’re using the right netiquette to protect your reputation and grow your followers. 
Here are our top tips for making the most of social marketing.

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Comms

February comms round-up

What a month February was! In just 28 days we sent promotions for the Super Bowl, the Oscars, Waitangi Day and Valentine’s Day, as well as launching a brand new feature and sending all of our regular campaigns too!
First up, we had the Super Bowl weekend which began with a ‘free read’ session

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Frazer

Partner Tips: US acquisition sources

Partner Manager, Frazer Comley, gives the lowdown on effectively acquiring US members and traffic.
As in the UK and Australia, it will come as no surprise that Google still dominates paid search acquisition in the US.

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