In an effort to increase web security, Google have updated their search algorithm to take HTTPS encryption into consideration when calculating pagerank.
For those of you with an SEO strategy, it’s worth reading Google’s recent update to understand how this will affect your site.
Click here for full information.
WHY MAKE THE CHANGE?
It’s important to note that HTTPS is being introduced as a lightweight signal, with existing ranking signals such as high quality content and linking continuing to hold the most weight.
We would still, however, advise all partners to get on board with the changes, especially those who have an SEO strategy in place. After all, it’s a small change that will only help to benefit the ranking of your sites going forward.
Click here for a step by step guide encrypting a page from your site. This technique can only be applied to your home/landing page.
ANY QUESTIONS?
If you have any questions about the algorithm changes, please get in touch with the partner team.